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All right.

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Parth Pethani of Prologis, Director of Strategic Advisory and Engineering.

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Thank you for joining me.

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It's been two years since we talked on the pod last, and thanks for hosting me

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when I think it was ProMat.

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was good to walk with you and your team on the floor and see what everybody is

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doing out there, which is always a fun place to be.

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For sure.

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Yeah, super.

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So how long has it been that you've been in this role now?

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I'm inching towards three years.

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So thank you for having me, Justin.

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I think it's been fun, right?

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I think last time I was in the pod, I had no beard.

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This time I have a beard.

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So that's a big change, if you will.

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Yes, you're getting more confident, more comfortable in your role.

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Yeah, that is true.

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That is true.

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Yeah, so good.

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If I were thinking back just to start with your experience now going on two,

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three years now in this particular role, help me understand a little bit of

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the numbers.

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Like if you had to guess, and I'm sure it's hard to guess how many clients or

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like customers you guys have met with or how many buildings you've walked or

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how many projects you've bid or some form of like putting a number on how

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yeah

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many miles, how much mileage you've gotten since you began and since we

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talked, how would you try to estimate that number?

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I think the best way is that I have a Platinum Medallion on Delta and

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inching towards A-star on Southwest.

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Okay?

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So that is my travel miles.

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That is a lot of travels between Delta and Southwest.

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And I think hotels probably, Marriott is of course the one that I'm inching to

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a platinum elite as well on that.

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So a lot of nights away from the family.

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But

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Yes.

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I think the biggest success has been, think for last two years, we definitely,

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within the essentials business, we have been meeting our numbers, exceeding

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our numbers, which is great.

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A lot of customer conversations are now beyond just, hey, we need this size of

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building.

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Our conversations have evolved.

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So if you think about a soft target or soft metric that we are tracking

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internally, like customers are actually coming to us like, hey, what should I

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do about my supply chain from a network perspective, from the design

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perspective?

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Are we ready for automation?

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Is my building ready for automation?

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Do I have the right technology?

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So conversations have evolved over the last two years.

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I think that's something I'm very excited with in Prologis overall, because I

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think that's something Hamid valued in Essentials when he ideated Essentials a

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few years ago.

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It's like, hey, how can we help our customers beyond, of course, helping with

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the real estate and amazing experience around real estate, but can we help

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them with the supply chain?

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So I think that's been a fun ride.

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And I think under Marv's leadership, think things have really kicked in with a

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lot of conversations in a lot of markets.

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So overall, just excited, excited to be at Prologis, excited to build this

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function within Prologis and help our customer get more out of the buildings.

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Yeah, and so to your point about measuring in miles, it's not as if you only

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see customers in Atlanta.

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Customers are global, but like throughout the states, you get to go coast to

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coast, top to bottom, left to right.

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My countries that I started traveling is to Canada and Mexico.

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I have a Puerto Rico trip coming up as well for a trip.

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yeah, capturing slowly going south of border as well, trying to meet our

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customers.

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How's your Spanish?

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They're working on a habla espanol, un poco espanol, that's all.

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Nice.

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It's a great skill to have.

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Yes, that's it.

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I was thinking one of the tough questions, it's like a growing pains for you

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probably, is like things you've changed your mind on since you've been there.

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Because I would imagine now that you've seen so much, talked to so many

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people, and got so much feedback and worked through projects, that you've

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evolved and you've learned.

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And I'm sure there's a couple things that you thought you knew to be true,

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maybe that aren't so black and white or aren't so true.

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And

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you

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for me, part of that I got from you last time we talked was your maturity

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model, which was great.

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Like that was a framework I needed that really helped me.

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I'm sure you've developed other sense or have other things that like you've

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changed your mind on.

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What would be some that come to mind as you reflect on it?

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I think the biggest learning lesson I have found over the last almost three

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years at Prologis is that everything is connected.

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While we as an end user, or I would say not an end user, but as someone who

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works in one function within the supply chain, let's say warehouse automation,

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warehouse real estate, warehouse technology, warehouse design, they are all

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siloed function, but on the end user end, there are only a few people who are

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looking at all the functions, right?

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Yep.

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And they have to meet, they have to bring all these silos together to make a

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decision which is right for that business in that given time for that given

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year.

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So I think one of the biggest lesson I would say for me is, and as I help

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customers think through this is that everything is connected.

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Everyone has a time bound, resource bound decisions to be made.

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and while I would like everyone to think about robots, I like everyone to

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think about the automation everywhere.

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I think that the conversations are different, right?

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Maybe 2026 goals for that organization is to buy new business, grow the

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business revenue versus our thinking of optimization because that was 2026

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goals.

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So I think going back to your original question, for me, that has been the

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biggest learning that I need to understand.

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I need to meet the customer where they are for that year.

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It doesn't mean that it's automation, it's technology, it's design, it's real

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estate.

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It could be none of those things, and it could be completely anything else.

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yes that's

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Yeah.

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awesome yeah what

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Yeah.

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a learning to have and then

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Yeah.

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like knowing that everything is connected is even more powerful too

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Go right there.

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uh in our world connected the easy ones are real estate labor transportation

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Yeah.

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now power we're lumping power

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Yes.

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into that.

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Correct.

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And maybe

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Yes,

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those

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exactly.

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are like the four main things we focus on and we hear the most from clients.

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So

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Yep.

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I was looking at your newsletter, which kudos to you.

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You keep it going.

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I

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Yeah,

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love

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thank

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it.

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you.

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It's so good.

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Yeah.

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Yeah,

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Yeah.

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thank you.

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I appreciate that.

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It was like a warehouse, WMS and automation.

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And so you

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Yeah.

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and I are talking because real estate's in both of ours, right?

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And

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Yes.

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so I could see how, yeah, it turns out those are just my four and your three.

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And there's

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Yes.

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probably a

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Correct.

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hundred of them in there that are important.

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It's just which ones are most adjacent to the others.

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Yeah.

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Yeah, and I think I've been blessed.

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To your point, I've been blessed to see when I think about a warehouse supply

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chain officer who has to make a decision.

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think, again, this is my understanding.

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There are four or five big decisions that they have to make.

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One is, course, the labor spend.

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Second is transportation spend.

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Then it's the automation spend, real estate spend and the technology spend.

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Right.

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And I think I've been blessed to be at least on the three side, three of both

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the sides of three of those things,

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Yep.

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automation, real estate and the technology side.

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Yep.

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So I think when I just think about those things, it makes it very it just

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reminds me that I've been blessed to see both the sides of the aisles.

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And that actually, when I talk to my customers, I probably know when they are

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in one

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Thank

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of this cycle of thinking about automation, thinking about technology,

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thinking about real estate, I try to meet them where they are that, hey, guys,

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probably too early, probably too late, maybe the right time and stuff like

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that.

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So to your point, everything is connected.

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And one of the great thing to have that is just community around that.

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So I think to your point about warehouse robotics newsletter that I write,

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it's honestly my way of writing things that I see.

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I think that has definitely helped me A, build the street cred and B, actually

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invite a lot of great conversations.

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Yeah.

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I have multiple times folks responding to my emails or to my newsletter saying

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oh this is great or can you expand on this or I'm not sure if I agree to that

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and that's a great conversation because I'm also learning something from them

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and they don't agree like yeah actually that that makes sense so that's that's

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that's an amazing thing

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Yeah, I remember the first time someone told me,

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that's not exactly how it works.

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So you didn't quite get that right.

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And then you're

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yeah

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like, oh, okay, tell me more.

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And it was with like letters of credit for security and like how that works

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sometimes.

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And I just had not seen that.

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yeah

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That had not been my experience.

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So it wasn't wrong per se.

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was just like good to get other people's experiences too.

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yeah and i think that's growing as well like learning is growing which is

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great

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Yeah.

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Do you have any insight into, you said technology and IT spend?

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Like I don't get involved with

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yeah

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that.

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I would just be more curious because AI, my technology spend has gone up.

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I'm sure yours has.

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yes

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I'm sure Prologis has,

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yes

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I'm sure your customers has, and that is not WMS and that is not automation,

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but isn't it?

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Or

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yeah

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to some extent.

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definitely

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So I would imagine all of customers is going up and maybe that's a line item

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you don't pay attention to, or it's not in your wheelhouse, or maybe it is a

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little bit.

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I think right now, I would say I have started hearing a lot of use cases of

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success when it comes to using AI in the day-to-day workflow, especially

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like I was in MODEX and one of the regional tire distributor gave me a good

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example of how they're using Claude for their lot of development because they

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have a custom WMS And right now, if they had to go out, that project could

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have taken 80 hours and the developer was able to do it in eight hours, right?

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So almost 10x improvement.

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And that's huge.

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Of course, there is a cost to that.

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I'm not, I have not double clicked into that yet.

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But I do see the use cases specifically around using AI to improve your code

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base and using AI to really help you with faster execution side.

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Yep.

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I think the great thing that I come back to from my side of the world is like,

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I'm still physical in the world, right?

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So I need to build buildings, I need to put real estate, I need to build

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racks, need to put automation.

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Yep.

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So I think for us, it's definitely a value creator where a lot of things can

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be from a project execution perspective.

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really helps us synchronize a lot of things.

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We are able to build better decks, do a better deep analysis on what could be

259
00:10:57,622 --> 00:10:58,622
the problem statement.

260
00:10:58,862 --> 00:11:02,862
But at the end, I think when it comes to physical execution, I think it

261
00:11:02,862 --> 00:11:05,242
definitely helps having folks on the ground.

262
00:11:07,082 --> 00:11:13,142
That's not going away, no doubt, but I would imagine that number of analysis

263
00:11:13,142 --> 00:11:16,942
that you have to go through, crunching through everybody's data to help them

264
00:11:16,942 --> 00:11:19,742
figure out what they need and what they don't need, that that would be

265
00:11:19,742 --> 00:11:21,402
incredibly powerful and

266
00:11:20,842 --> 00:11:21,562
Yeah.

267
00:11:21,402 --> 00:11:22,962
ubiquitous for sure.

268
00:11:23,222 --> 00:11:23,942
Yeah.

269
00:11:26,542 --> 00:11:30,022
I love it yeah it's amazing I've seen everybody use it everywhere and

270
00:11:29,962 --> 00:11:30,682
Yeah.

271
00:11:30,022 --> 00:11:33,942
then just be like okay what is the WMS version of that or what is the

272
00:11:33,942 --> 00:11:35,562
automation version of that what

273
00:11:35,502 --> 00:11:36,222
Yeah.

274
00:11:35,562 --> 00:11:36,562
is the landlord version

275
00:11:36,222 --> 00:11:36,342
Yeah.

276
00:11:36,262 --> 00:11:36,382
Yeah.

277
00:11:36,282 --> 00:11:36,402
Yeah.

278
00:11:36,562 --> 00:11:37,202
of that and

279
00:11:37,022 --> 00:11:37,742
Yeah.

280
00:11:37,202 --> 00:11:38,642
everybody has like their

281
00:11:38,322 --> 00:11:38,882
Yeah.

282
00:11:38,642 --> 00:11:44,602
own 10 or 15 or 20 use cases that have been incredibly helpful All right.

283
00:11:43,982 --> 00:11:46,542
think Prologis overall has leaned in really well.

284
00:11:46,702 --> 00:11:50,502
I think our leadership has done an amazing job of putting things together,

285
00:11:50,742 --> 00:11:53,802
putting the right technology in the hands of right people, putting guardrails

286
00:11:53,802 --> 00:11:55,162
around it for the right reasons.

287
00:11:55,482 --> 00:11:56,542
So I think I'm excited.

288
00:11:56,662 --> 00:11:59,502
We have been using a lot of AI in our day-to-day work.

289
00:11:59,822 --> 00:12:04,522
Actually, the whole organization is encouraging us to really think about how

290
00:12:04,522 --> 00:12:05,762
can we incorporate more AI.

291
00:12:05,962 --> 00:12:10,882
So there were like a whole AI teams around it and encouraging us to do that.

292
00:12:10,982 --> 00:12:12,342
So I think I'm pretty excited for that.

293
00:12:12,342 --> 00:12:15,142
I've started using a lot for my data crunching as well.

294
00:12:16,082 --> 00:12:18,102
Before it would have been Tableau or Excel.

295
00:12:18,322 --> 00:12:20,982
Right now it's pretty much AI to help me with that.

296
00:12:22,642 --> 00:12:23,162
Yeah.

297
00:12:23,662 --> 00:12:26,962
I would expect it would be all over your analysis, for sure.

298
00:12:27,382 --> 00:12:30,922
Yeah, it is definitely from the AI perspective, from analysis perspective,

299
00:12:30,962 --> 00:12:32,922
definitely helps me do a faster crunch.

300
00:12:33,082 --> 00:12:37,342
We are on a project right now for network designing a whole supply chain

301
00:12:37,342 --> 00:12:39,802
network for one of the sporting brand.

302
00:12:39,802 --> 00:12:45,522
and the way with how fast we are able to crunch data is definitely helping

303
00:12:45,522 --> 00:12:50,302
with the execution speed on the project whereas the project that we want the

304
00:12:50,302 --> 00:12:54,422
competitors were at least looking for 15 to 18 weeks we are doing that in nine

305
00:12:54,422 --> 00:12:59,382
weeks just because of the data the crunching of data is pretty fast for us so

306
00:12:59,322 --> 00:12:59,842
yeah

307
00:12:59,382 --> 00:13:03,902
like ai has broad efficiencies which we are able to pass on to our customer in

308
00:13:03,902 --> 00:13:04,522
terms of speed

309
00:13:05,242 --> 00:13:09,282
yeah with those types of projects i always remember the timelines of how long

310
00:13:09,282 --> 00:13:11,262
and you're like there's no way it takes that

311
00:13:11,142 --> 00:13:12,542
Yes,

312
00:13:11,262 --> 00:13:13,062
long or like gosh

313
00:13:12,742 --> 00:13:12,962
great.

314
00:13:13,062 --> 00:13:16,482
there's so many manual moments that like and from person to person and

315
00:13:16,482 --> 00:13:17,462
different people's schedules

316
00:13:17,262 --> 00:13:18,662
Yes.

317
00:13:17,462 --> 00:13:23,742
and it kind of reminds me of negotiating contracts sometimes with parties on

318
00:13:23,742 --> 00:13:26,042
both sides attorneys on both sides brokers

319
00:13:25,782 --> 00:13:26,482
Yes.

320
00:13:26,042 --> 00:13:29,802
on both sides and it going up and down and back and forth and like sometimes

321
00:13:29,802 --> 00:13:32,302
that just takes so much time that,

322
00:13:31,722 --> 00:13:32,422
Yes.

323
00:13:32,322 --> 00:13:32,802
yeah,

324
00:13:32,422 --> 00:13:32,982
for sure

325
00:13:32,922 --> 00:13:35,162
anything that squeezes these projects.

326
00:13:35,782 --> 00:13:36,422
yeah

327
00:13:36,978 --> 00:13:42,798
Since this is your area of expertise or like a domain, I would imagine you get

328
00:13:42,798 --> 00:13:47,618
a lot of people asking about the humanoids and when they are and if you should

329
00:13:47,618 --> 00:13:51,278
get the figure one or if you should get the Tesla one or if you should get the

330
00:13:51,278 --> 00:13:52,038
other one

331
00:13:54,078 --> 00:13:58,098
instead of or like in addition to all the regular things we have, like the

332
00:13:58,098 --> 00:13:59,238
articulating arms

333
00:13:59,158 --> 00:13:59,638
yeah

334
00:13:59,238 --> 00:14:02,558
and things like pallets and pallet runners and stuff like that.

335
00:14:02,798 --> 00:14:05,198
How deep are you in all of that?

336
00:14:05,198 --> 00:14:07,398
Have you shooken hands with one?

337
00:14:08,198 --> 00:14:12,878
no actually i haven't shook hands with any of the humanoid but i did go deep

338
00:14:12,878 --> 00:14:17,738
into the supply chain one of the articles that i wrote was literally going all

339
00:14:17,738 --> 00:14:21,358
the way to their supply chain and i I had someone who makes one of their

340
00:14:21,358 --> 00:14:23,598
component comment on my post as well.

341
00:14:23,802 --> 00:14:28,402
So I think overall, humanoids do, At least in my view, I am a big fan of

342
00:14:28,402 --> 00:14:29,862
dexterity, so I like hands.

343
00:14:30,182 --> 00:14:30,662
When

344
00:14:30,562 --> 00:14:30,882
Yeah.

345
00:14:30,662 --> 00:14:33,942
it comes to warehousing space, I feel like there is a value of hands.

346
00:14:34,362 --> 00:14:42,642
We do need that ambidextrous component or function where there are so many use

347
00:14:42,642 --> 00:14:43,842
cases I can think about.

348
00:14:43,982 --> 00:14:48,142
One simple use case comes to mind from my past life is inducting apparels and

349
00:14:48,142 --> 00:14:50,602
unit sorter We do have solutions.

350
00:14:50,602 --> 00:14:56,282
We tried solutions before the AI revolution using robotic arms, and I feel

351
00:14:56,282 --> 00:14:58,682
like we didn't get the adoption that we should have got

352
00:14:58,522 --> 00:14:59,922
Yeah.

353
00:14:58,682 --> 00:14:58,882
it.

354
00:14:59,202 --> 00:15:03,242
But hopefully with the new AI adoption, we should be able to see if there is a

355
00:15:03,242 --> 00:15:07,182
way for a humanoid, half-humanoid, if you will, if that's a real term as

356
00:15:07,182 --> 00:15:11,422
well, but with hands who can induct on a unit sorter, let's say.

357
00:15:11,922 --> 00:15:17,582
yeah when i saw the ones that ProMat that were soft enough that could pick up

358
00:15:17,582 --> 00:15:18,742
smaller things that

359
00:15:18,522 --> 00:15:18,922
Yeah.

360
00:15:18,742 --> 00:15:22,982
are more delicate and smaller items that's when it became more real for me

361
00:15:22,982 --> 00:15:28,242
anyways that like okay cool this is like making a difference that's not on the

362
00:15:28,242 --> 00:15:32,902
pallet scale like it can get down to each piece and that was exciting so I

363
00:15:32,902 --> 00:15:35,882
could only imagine now it's like continue to get better

364
00:15:36,542 --> 00:15:40,762
yeah for sure and i think that's where i think one of the biggest challenge

365
00:15:40,762 --> 00:15:44,382
for us as well and you touched on this in the beginning the power conversation

366
00:15:44,382 --> 00:15:45,142
right

367
00:15:45,122 --> 00:15:45,642
yep

368
00:15:45,142 --> 00:15:50,062
i think humanoid humanoids or anything and I think we are in this very

369
00:15:50,062 --> 00:15:54,582
critical infrastructure growth stage where we will have data centers.

370
00:15:54,642 --> 00:15:58,742
We do not want to lose the lead on data centers as a country.

371
00:15:59,522 --> 00:16:03,682
And at the same time, we are trying to put up more automation in the

372
00:16:03,682 --> 00:16:04,662
warehousing space.

373
00:16:05,062 --> 00:16:10,162
But overall, there is a huge deficit from a power perspective that we need to

374
00:16:10,162 --> 00:16:10,522
meet.

375
00:16:10,262 --> 00:16:11,662
Yeah.

376
00:16:10,662 --> 00:16:15,982
So I think one thing that I'm honestly trying my customer and helping them

377
00:16:15,982 --> 00:16:19,842
think through is something I talk about a lot is the building readiness

378
00:16:19,842 --> 00:16:20,242
aspect.

379
00:16:20,182 --> 00:16:21,582
Yes.

380
00:16:20,702 --> 00:16:27,602
I think one of the challenges we have is like, and again, I would say anyone

381
00:16:27,602 --> 00:16:31,922
listening, do not sign the PO until you know your building is ready in

382
00:16:31,462 --> 00:16:32,202
Yeah.

383
00:16:31,922 --> 00:16:35,882
a good way because sometimes that can impact your lead times, your ROI

384
00:16:35,882 --> 00:16:38,922
conversations because it can incur cost.

385
00:16:39,062 --> 00:16:39,922
can push your

386
00:16:39,882 --> 00:16:40,622
Don't

387
00:16:39,922 --> 00:16:40,742
timelines from,

388
00:16:40,622 --> 00:16:40,962
sign

389
00:16:40,862 --> 00:16:41,002
let's

390
00:16:40,962 --> 00:16:41,142
the

391
00:16:41,002 --> 00:16:41,162
say,

392
00:16:41,142 --> 00:16:43,022
PO until the building is ready.

393
00:16:43,642 --> 00:16:44,162
correct

394
00:16:43,762 --> 00:16:44,362
Yeah.

395
00:16:44,162 --> 00:16:48,742
in a in a good way i will say and again you won't be able to answer all the

396
00:16:48,742 --> 00:16:52,442
questions because there are some questions you can only answer after the after

397
00:16:52,442 --> 00:16:53,942
you know what robot you're buying

398
00:16:53,822 --> 00:16:55,222
Yep.

399
00:16:53,942 --> 00:16:58,722
uh for example like i would say like you can have a flat surface but if it's

400
00:16:58,722 --> 00:17:02,822
too smooth it's also a problem uh right so i have a customer that i'm working

401
00:17:02,822 --> 00:17:07,582
with right now they have an amazingly flat surface there's no no grinding

402
00:17:07,582 --> 00:17:13,802
needed amazing flat surface but the challenge is their floor is super smooth.

403
00:17:14,182 --> 00:17:18,402
So they have to actually, we have to put some friction on it so that way the

404
00:17:18,402 --> 00:17:20,182
wheels are not rolling, right?

405
00:17:20,302 --> 00:17:20,642
And the

406
00:17:20,482 --> 00:17:20,762
Yes.

407
00:17:20,642 --> 00:17:21,722
robots can actually work.

408
00:17:21,922 --> 00:17:28,422
So those are the minor detail that when it comes to automation that we need to

409
00:17:28,422 --> 00:17:29,242
take care of it.

410
00:17:29,882 --> 00:17:31,242
Similar for fire, right?

411
00:17:31,342 --> 00:17:31,962
A power, sorry.

412
00:17:32,762 --> 00:17:37,462
I have a building in California, Rialto, California, where we are actually,

413
00:17:38,222 --> 00:17:40,882
it's funny, the switchgear is 2000 amps.

414
00:17:41,862 --> 00:17:45,502
The building without automation was around 530 amps.

415
00:17:46,022 --> 00:17:49,182
With automation, we'll go around 1600 amps.

416
00:17:50,502 --> 00:17:54,622
And the transformer that is on the building can only sustain 1200 amps.

417
00:17:54,402 --> 00:17:55,802
Yes.

418
00:17:55,442 --> 00:17:59,622
So when we talked to the customer first time, I was like on the first call

419
00:17:59,622 --> 00:18:02,002
with them, was like, hey guys, so what is the power capacity in here?

420
00:18:02,362 --> 00:18:03,322
2000 amps, great.

421
00:18:03,482 --> 00:18:03,742
I was like,

422
00:18:03,822 --> 00:18:05,222
Yeah.

423
00:18:03,862 --> 00:18:04,342
okay, cool.

424
00:18:04,522 --> 00:18:06,862
I think we should still do a due diligence on that.

425
00:18:07,122 --> 00:18:10,322
And then we found out that gap on customers like yeah thank you guys for doing

426
00:18:10,322 --> 00:18:13,442
the due diligence because now we have to work with the utility to upgrade the

427
00:18:13,442 --> 00:18:18,782
transformer get more power and that's another adds time uh to that go live and

428
00:18:18,782 --> 00:18:22,622
that's that's something that we need to as as the end users we need to start

429
00:18:22,622 --> 00:18:26,582
thinking about it if you are thinking about bringing a heavy goods-to-person

430
00:18:26,962 --> 00:18:29,582
automation or any kind of heavy automation in the building

431
00:18:30,722 --> 00:18:34,862
Yeah, we talked with someone on your team on

432
00:18:34,602 --> 00:18:35,042
yeah

433
00:18:34,862 --> 00:18:38,862
one of their buildings, and it would require going from 2,000 to 4,000 amps,

434
00:18:38,862 --> 00:18:43,302
and it's for, I think, almost like a food manufacturer.

435
00:18:43,142 --> 00:18:43,782
and

436
00:18:45,522 --> 00:18:49,102
And the building we ended up with does need the upgrade.

437
00:18:49,482 --> 00:18:50,122
and

438
00:18:50,042 --> 00:18:52,062
Part of it will be funded by the landlord.

439
00:18:52,062 --> 00:18:54,022
Part of it we fund on our own.

440
00:18:54,302 --> 00:19:01,342
And then when you just think of what needs to work in the contract with the

441
00:19:01,342 --> 00:19:09,562
utility and then anything that's like heavy manufacturing, all of the not only

442
00:19:09,562 --> 00:19:12,222
like permits, underwriting laboratory,

443
00:19:12,562 --> 00:19:13,062
Yes.

444
00:19:13,202 --> 00:19:17,822
like a certificate and overlapping and anything that goes into like setting up

445
00:19:17,822 --> 00:19:21,962
the building or the mezzanine or any of the box and boxes and just trying to

446
00:19:21,962 --> 00:19:23,582
like layer all that on.

447
00:19:23,782 --> 00:19:26,122
It gets incredibly cumbersome pretty fast.

448
00:19:26,482 --> 00:19:26,982
Yeah.

449
00:19:27,562 --> 00:19:30,262
And especially when it comes to...

450
00:19:30,262 --> 00:19:33,082
So one other thing that we have started doing is coming up with this building

451
00:19:33,082 --> 00:19:34,622
readiness help for our customers.

452
00:19:34,622 --> 00:19:39,722
So we do fire, floor, and power, and we have a permit strategy around it.

453
00:19:39,782 --> 00:19:43,642
So we wrap a permit strategy on top of that to help our customer think about

454
00:19:43,642 --> 00:19:47,982
who goes first, what kind of permits, who doesn't go first.

455
00:19:47,982 --> 00:19:52,302
Because if they go first, they're going to block the entire other permits and

456
00:19:51,622 --> 00:19:53,022
Yep.

457
00:19:52,302 --> 00:19:54,782
the timeline around that and all of those different things.

458
00:19:54,782 --> 00:20:00,622
So it's specifically when you are in a high stakes automation decisions, I

459
00:20:00,622 --> 00:20:04,822
would say just having a second due diligence doesn't hurt.

460
00:20:05,642 --> 00:20:08,902
It's just simple to just make sure, do I have enough power?

461
00:20:09,542 --> 00:20:10,982
What can I do for my fire?

462
00:20:11,202 --> 00:20:15,702
Because the county officials have the power to close your building with one

463
00:20:15,702 --> 00:20:16,102
walk.

464
00:20:16,342 --> 00:20:20,222
And that can be millions and millions of dollars of lost revenue.

465
00:20:20,402 --> 00:20:23,902
So you want to measure twice, cut once kind of thing.

466
00:20:24,722 --> 00:20:25,202
Yeah.

467
00:20:25,682 --> 00:20:29,482
And to your point of everything being connected, like I'm not even sure I know

468
00:20:29,482 --> 00:20:31,382
all the timelines on the machines

469
00:20:31,042 --> 00:20:32,442
yeah

470
00:20:31,382 --> 00:20:33,722
or that it's my business to know that.

471
00:20:33,882 --> 00:20:39,422
That's not the part that I'm playing or the role that I'm in, but I'm in the

472
00:20:39,422 --> 00:20:41,002
role of make sure it all works

473
00:20:40,802 --> 00:20:42,202
yeah

474
00:20:41,002 --> 00:20:42,382
out and

475
00:20:42,202 --> 00:20:42,862
that

476
00:20:42,382 --> 00:20:43,362
that it's all successful

477
00:20:42,862 --> 00:20:43,442
is yeah

478
00:20:43,362 --> 00:20:44,242
and that you got enough

479
00:20:44,182 --> 00:20:44,882
yeah

480
00:20:44,242 --> 00:20:48,242
time from the landlord and enough free rent and I'm like a part of the

481
00:20:48,242 --> 00:20:49,442
critical path.

482
00:20:50,022 --> 00:20:54,042
So yeah, I could definitely see why having another set of eyes that tries to

483
00:20:54,042 --> 00:20:57,302
look at the whole pie all at the same time is incredibly

484
00:20:57,022 --> 00:20:57,502
all

485
00:20:57,302 --> 00:20:57,762
powerful

486
00:20:57,502 --> 00:20:57,842
right yeah

487
00:20:57,762 --> 00:20:58,022
and

488
00:20:57,842 --> 00:20:59,742
and

489
00:20:58,022 --> 00:20:58,282
helpful.

490
00:20:59,742 --> 00:21:03,722
and that's one thing that i i feel very confident on our side just because i

491
00:21:03,722 --> 00:21:08,722
think we do have that county level access in a way where we we probably have

492
00:21:08,722 --> 00:21:12,482
done some projects there or are doing active projects in that county or

493
00:21:12,482 --> 00:21:16,822
surrounding county so we can at least bring that kind of insights on like hey

494
00:21:16,822 --> 00:21:21,502
this county six weeks of timeline this is eight weeks of timeline if the

495
00:21:21,502 --> 00:21:25,083
revision comes you should expect another four weeks or another two weeks.

496
00:21:25,222 --> 00:21:31,242
um cool i would uh the one thing you had written about that um i thought was

497
00:21:31,242 --> 00:21:35,562
noteworthy to bring up with you was uh talking about people and integrators

498
00:21:35,562 --> 00:21:39,902
and the amazon story of like going direct to auto

499
00:21:39,742 --> 00:21:40,362
Mm

500
00:21:39,902 --> 00:21:40,422
store

501
00:21:40,362 --> 00:21:40,482
-hmm.

502
00:21:40,422 --> 00:21:48,222
and um uh it is interesting to see like that part of the industry evolve and

503
00:21:48,222 --> 00:21:54,682
then I went with integrator and a client and auto store like five times around

504
00:21:54,682 --> 00:21:59,942
the track and it's a long process it takes a long time to get design and to

505
00:21:59,942 --> 00:22:04,262
get buy-in and get a decision and get everything signed and so I could see

506
00:22:04,262 --> 00:22:09,262
that big people that have internal resources might want to develop that skill

507
00:22:09,262 --> 00:22:13,922
in-house and like are you seeing more of that or you think that's just kind

508
00:22:13,922 --> 00:22:17,522
of like Amazon specific really because they're because they

509
00:22:17,502 --> 00:22:17,942
i

510
00:22:17,522 --> 00:22:18,102
can or

511
00:22:17,942 --> 00:22:22,702
would

512
00:22:18,102 --> 00:22:21,322
because like that is so important to them that they've developed that.

513
00:22:22,702 --> 00:22:28,222
say i think i chatted recently about it i think when it comes to automation

514
00:22:28,222 --> 00:22:32,862
and probably it's same for everything but when is because i've been not i'm in

515
00:22:32,862 --> 00:22:36,122
automation world for a while i think for me when i think about automation i

516
00:22:36,122 --> 00:22:41,462
look at the success stories the the the not failures but the lessons learned

517
00:22:41,462 --> 00:22:42,762
if you will uh

518
00:22:42,582 --> 00:22:43,142
Yep.

519
00:22:42,762 --> 00:22:47,322
the success stories and i've been in this space for a while i probably have

520
00:22:47,322 --> 00:22:51,622
read almost all the news that come out of this space for a while

521
00:22:51,562 --> 00:22:52,962
Yeah.

522
00:22:51,622 --> 00:22:55,422
because i have my own like website for news right so i pretty much before

523
00:22:55,422 --> 00:22:58,962
anything goes on the website i actually read through it before i post it so

524
00:22:58,962 --> 00:23:03,502
probably i read everything that is happening in the market and because of that

525
00:23:03,502 --> 00:23:07,202
i i have started developing and having customers conversation, I started

526
00:23:07,202 --> 00:23:11,062
developing this framework in my mind where I think the capability of

527
00:23:11,062 --> 00:23:15,042
automation or the adoption of automation comes down to two major things.

528
00:23:15,182 --> 00:23:17,582
Either it's a capability and urgency, right?

529
00:23:17,682 --> 00:23:22,102
I can have tons of capability in me, but if I'm not urgent to build the

530
00:23:22,102 --> 00:23:25,962
automation case or adopt the automation, I'm going to find a reason not to do

531
00:23:25,962 --> 00:23:26,182
it.

532
00:23:26,662 --> 00:23:27,122
And

533
00:23:26,722 --> 00:23:28,122
Okay.

534
00:23:27,122 --> 00:23:33,302
I think it's the same way for like, if have the urgency and I don't have the

535
00:23:33,302 --> 00:23:37,382
capability, I will either fail or have a lessons learned, which will be very

536
00:23:37,382 --> 00:23:38,342
expensive lessons learned.

537
00:23:38,482 --> 00:23:38,702
Because

538
00:23:38,482 --> 00:23:39,882
Yes.

539
00:23:38,702 --> 00:23:43,062
I did something, I implemented automation, and now that goes back to the

540
00:23:43,062 --> 00:23:44,182
maturity curve.

541
00:23:44,322 --> 00:23:51,142
Like I borrowed some level of expertise from my partners, from the systems

542
00:23:51,142 --> 00:23:55,022
integrators, from the OEMs, and I believe that I can do it.

543
00:23:55,342 --> 00:23:56,082
That's great.

544
00:23:56,202 --> 00:23:57,922
You implemented it, you went go live.

545
00:23:57,922 --> 00:24:03,902
But if there is no, and I'm a very strong believer that if you do not name a

546
00:24:03,902 --> 00:24:09,782
person or a team who has the oversight over that automation and have every

547
00:24:09,782 --> 00:24:14,622
maintenance team, facility teams, IT teams, operations team, some kind of

548
00:24:14,622 --> 00:24:19,522
minor dotted line into that team to make the automation successful, you will

549
00:24:19,522 --> 00:24:21,682
run into challenges post-go-live.

550
00:24:21,682 --> 00:24:26,822
and again not because system failed or not because the operations didn't do a

551
00:24:26,822 --> 00:24:30,982
good job it's just that it needs maintenance it's like building muscle right

552
00:24:30,982 --> 00:24:34,682
if you don't build muscles and if you lose if you do the bodybuilding for one

553
00:24:34,682 --> 00:24:38,002
year and yeah exactly if you do the bodybuilding for one year and stop it

554
00:24:38,002 --> 00:24:42,342
you're gonna start losing the muscle and you need to have that exercise so

555
00:24:42,342 --> 00:24:46,102
what i'm seeing back to your question what i'm seeing is a lot of

556
00:24:47,802 --> 00:24:51,862
big leaders are thinking about automation seriously and building capability

557
00:24:51,862 --> 00:24:57,102
around that i think i remember early days when i was Berkshire Grey working

558
00:24:57,102 --> 00:25:00,962
with a lot of customers and one customer is pretty much we all know which is

559
00:25:00,962 --> 00:25:04,982
number one retailer in the world they they were looking at automation really

560
00:25:04,982 --> 00:25:10,822
closely but i think at least my take is they they realized that amazon is

561
00:25:10,822 --> 00:25:14,122
coming for the market share on the grocery side and overall and

562
00:25:13,922 --> 00:25:14,622
Yeah.

563
00:25:14,122 --> 00:25:16,942
i think they got serious about it And they're like, you know what, let's just

564
00:25:16,942 --> 00:25:19,162
go build teams around it.

565
00:25:19,262 --> 00:25:25,822
And I believe that since then, 2019-ish, you can see a lot of team job titles

566
00:25:25,822 --> 00:25:30,862
having automation as a word in their job titles, which basically tells me that

567
00:25:30,862 --> 00:25:32,042
they are building capabilities.

568
00:25:32,362 --> 00:25:36,202
They are pushing for having that capability internally.

569
00:25:36,465 --> 00:25:40,945
So I'm a believer that they saw the urgency, they built the capability and

570
00:25:40,945 --> 00:25:42,805
they're like, you know, let's go do about it.

571
00:25:43,080 --> 00:25:46,180
And I think a lot of 3PLs have started seeing that as well.

572
00:25:46,320 --> 00:25:53,060
But my belief is that the folks who have not seen the urgency will not build

573
00:25:53,060 --> 00:25:53,640
the capability.

574
00:25:54,120 --> 00:25:57,860
and we honestly wouldn't probably need a capability as well.

575
00:25:58,040 --> 00:26:04,080
So there are, and this all comes down to like a heavy, complex automation.

576
00:26:04,180 --> 00:26:05,580
Yep.

577
00:26:04,420 --> 00:26:09,240
Of course, there is a place for a point automation, like an AMR fleet or like

578
00:26:09,240 --> 00:26:11,300
automated forklifts and stuff like

579
00:26:11,220 --> 00:26:12,620
Yep.

580
00:26:11,300 --> 00:26:11,540
that.

581
00:26:11,860 --> 00:26:14,820
That doesn't, it's not a heavy automation.

582
00:26:14,820 --> 00:26:17,980
You can do a point solutions around that and there is always going to be a

583
00:26:17,980 --> 00:26:18,720
market for that.

584
00:26:18,720 --> 00:26:24,280
But if you're looking for relying automation to be really a game changer for

585
00:26:24,280 --> 00:26:27,580
your various operations, yeah, you've got to build the capability for that.

586
00:26:28,580 --> 00:26:29,140
Yeah.

587
00:26:29,920 --> 00:26:36,820
Yeah, it's probably an increasing line item of spend, I would imagine, on the

588
00:26:36,820 --> 00:26:37,140
budget.

589
00:26:37,500 --> 00:26:43,340
And I remember interviewing the CFO for GXO at the time and talking about how

590
00:26:43,340 --> 00:26:45,060
much they are investing in that.

591
00:26:45,180 --> 00:26:46,860
And they're like the prime,

592
00:26:47,220 --> 00:26:48,620
yeah

593
00:26:47,300 --> 00:26:48,820
like one of the first movers

594
00:26:48,620 --> 00:26:51,240
yes

595
00:26:48,820 --> 00:26:51,440
in a significant way in their 3PL space.

596
00:26:51,240 --> 00:26:52,700
exactly

597
00:26:51,440 --> 00:26:55,880
and they seemed like they were going bigger than anybody or bigger in their

598
00:26:55,880 --> 00:26:59,280
particular category and

599
00:26:58,920 --> 00:26:59,480
yeah

600
00:26:59,280 --> 00:27:03,080
I could imagine, yeah, for the bigger ones and for the national and for the

601
00:27:03,080 --> 00:27:03,780
global companies.

602
00:27:04,163 --> 00:27:09,483
But I think the value is going to be the North Star that I'm chasing is to put

603
00:27:09,483 --> 00:27:14,123
more robots in the building for a long time, not just for a sign of PO, right?

604
00:27:14,283 --> 00:27:15,103
Signature of the PO.

605
00:27:15,103 --> 00:27:16,503
Yep.

606
00:27:15,283 --> 00:27:19,623
But honestly, the success comes when automation is there for a long time and

607
00:27:19,623 --> 00:27:20,542
people are using it.

608
00:27:20,670 --> 00:27:26,530
uh yeah i feel like um a lot of things i see that you put out there have some

609
00:27:26,530 --> 00:27:33,050
version of um before you go live and after you go live because for us maybe in

610
00:27:33,050 --> 00:27:37,050
a real estate deal like there's so much that goes into it but oftentimes once

611
00:27:37,050 --> 00:27:42,270
it's signed like there's not a whole lot to do or there's not a whole lot to

612
00:27:42,270 --> 00:27:48,070
help on like that's when the operations team takes over or that's when they go

613
00:27:48,070 --> 00:27:53,650
back to running the business so to speak where this is part of running the

614
00:27:53,590 --> 00:27:54,990
Yep.

615
00:27:53,650 --> 00:27:59,090
business and so I love how so many of your stories are like you were expecting

616
00:27:59,090 --> 00:28:05,690
this the ideal outcome is this and then you met the reality and like here's

617
00:28:05,690 --> 00:28:09,930
how it's different here's how it was tough and i could see why the problems

618
00:28:09,930 --> 00:28:15,510
when it doesn't work like the assembly line analogies like don't stop the line

619
00:28:15,510 --> 00:28:18,990
or when the line is stopped like everybody is stopped and

620
00:28:18,470 --> 00:28:19,150
yeah

621
00:28:18,990 --> 00:28:24,390
like it's a big problem so i that is i'm sure that's always like paramount in

622
00:28:24,390 --> 00:28:28,370
your experiences of like go live day and then like thereafter after?

623
00:28:28,750 --> 00:28:36,970
yeah and the challenge is always is gonna be i think i'm i i the the blessing

624
00:28:36,970 --> 00:28:41,050
or the curse is that I've seen almost every side when it comes to automation.

625
00:28:41,670 --> 00:28:42,390
Yes.

626
00:28:41,990 --> 00:28:46,430
And what happens is if the company

627
00:28:45,630 --> 00:28:46,750
Because you've got the software

628
00:28:46,430 --> 00:28:46,830
that,

629
00:28:46,750 --> 00:28:47,730
side experience.

630
00:28:47,710 --> 00:28:48,630
yes.

631
00:28:47,730 --> 00:28:49,530
You've had the robotics side experience.

632
00:28:49,530 --> 00:28:51,610
You've got the real estate side experience.

633
00:28:51,310 --> 00:28:51,790
Yeah.

634
00:28:51,790 --> 00:28:52,070
Yeah.

635
00:28:52,950 --> 00:28:59,850
So when I think about automation, and it goes back to if the end user has not

636
00:28:59,850 --> 00:29:00,810
built the capability.

637
00:29:00,950 --> 00:29:03,370
When I say capability, that doesn't mean that you need to read the books.

638
00:29:03,510 --> 00:29:07,190
But what I mean is like, hey, you need to have someone who understand the

639
00:29:07,190 --> 00:29:11,630
system well enough, be it technical technology team and be it maintenance

640
00:29:11,630 --> 00:29:14,390
team, facility team, or even the operational super user.

641
00:29:14,270 --> 00:29:15,670
Yeah.

642
00:29:14,890 --> 00:29:17,470
If you don't have that team, what happens?

643
00:29:17,610 --> 00:29:24,890
You keep pulling your integrator or OEM back to just answering that question.

644
00:29:25,050 --> 00:29:29,570
And now that starts creating a friction where like, guys, we helped you.

645
00:29:29,890 --> 00:29:30,670
What else do you need?

646
00:29:30,810 --> 00:29:31,530
Guys, we helped you.

647
00:29:31,610 --> 00:29:32,330
What else do you need?

648
00:29:32,610 --> 00:29:37,390
So we reach a point where like either some of them one of the person has an

649
00:29:37,390 --> 00:29:41,430
issue and i i believe that it's not never personal it's more of like guys this

650
00:29:41,430 --> 00:29:45,190
is a gap we got to build it let's build it around it it's a process gap it's

651
00:29:45,190 --> 00:29:47,250
not a individual problem

652
00:29:48,970 --> 00:29:51,250
Yeah, I would think every, like,

653
00:29:52,930 --> 00:29:57,330
it would be hard to imagine people making such a big investment and going live

654
00:29:57,330 --> 00:29:58,850
and not having that capability.

655
00:29:59,210 --> 00:30:03,410
But then perhaps it's more of you're doing something you've never done before.

656
00:30:03,410 --> 00:30:08,290
So you need someone who's prepared to own it and go through the experience of

657
00:30:08,290 --> 00:30:12,010
learning and adapting and dealing with uncertainty and with whatever

658
00:30:12,010 --> 00:30:13,410
inevitably is going to break.

659
00:30:14,090 --> 00:30:18,090
and honestly sometimes it could be the first foray into the automation and

660
00:30:18,090 --> 00:30:20,830
they don't even know right if you don't know you don't know the things you

661
00:30:20,830 --> 00:30:20,990
don't

662
00:30:20,910 --> 00:30:21,510
Yeah.

663
00:30:20,990 --> 00:30:25,110
know you don't know right and that's one of the uh messages that i try to do

664
00:30:25,110 --> 00:30:27,250
it in my conversations like guys

665
00:30:27,970 --> 00:30:32,190
i had a customer who's like Parth i want to i want to have an automation i

666
00:30:32,190 --> 00:30:36,790
want to we took them to a building which was almost 25 million dollars of

667
00:30:36,790 --> 00:30:42,230
automation fully full automation from end to end inbound to outbound with just

668
00:30:42,230 --> 00:30:46,890
humans in the loop where needed for intervention and it was an amazing site

669
00:30:46,890 --> 00:30:50,790
amazing building and customers saw it and customers like i want this i want

670
00:30:50,790 --> 00:30:56,370
this i want this i'm like you can have it but there is a road to that uh you

671
00:30:56,370 --> 00:30:59,750
can't just write me a check right now and i say you have it because i would

672
00:30:59,750 --> 00:31:01,950
love to do that but at the same time

673
00:31:01,830 --> 00:31:02,910
Bye

674
00:31:01,950 --> 00:31:02,950
i don't think so you

675
00:31:02,910 --> 00:31:03,310
now.

676
00:31:02,950 --> 00:31:03,190
will

677
00:31:03,830 --> 00:31:04,370
Yeah.

678
00:31:04,070 --> 00:31:09,270
yeah you will you will like me or you will hate me after that in a in a in a

679
00:31:09,270 --> 00:31:13,210
professional way like i think there is a method to this madness let's get your

680
00:31:13,210 --> 00:31:16,850
designs right let's put make sure your warehouse is set right let's get you

681
00:31:16,850 --> 00:31:20,950
some technology layer WMS and stuff like that so you know what you are

682
00:31:20,950 --> 00:31:24,630
measuring what you are where you're leaking what are the operations you get a

683
00:31:24,630 --> 00:31:28,470
control layer and once you are stable with WMS for at least nine to twelve

684
00:31:28,470 --> 00:31:31,970
months that's when actually i'll come back to and say are you still open for

685
00:31:31,970 --> 00:31:35,630
that automation and again this goes back to my counter thesis that i'm the

686
00:31:35,630 --> 00:31:39,430
automation guy but that's the reality i don't want to sell them something that

687
00:31:39,430 --> 00:31:40,210
they're not ready for

688
00:31:40,910 --> 00:31:46,130
Yeah, I would think WMSs everybody has everywhere in every building.

689
00:31:46,570 --> 00:31:47,430
And that's

690
00:31:47,130 --> 00:31:47,650
uh

691
00:31:47,430 --> 00:31:47,630
not,

692
00:31:47,650 --> 00:31:48,130
you'll

693
00:31:47,810 --> 00:31:48,290
you

694
00:31:48,130 --> 00:31:48,710
be surprised

695
00:31:48,290 --> 00:31:48,770
would say,

696
00:31:48,710 --> 00:31:48,990
just

697
00:31:48,770 --> 00:31:50,170
you'd

698
00:31:48,990 --> 00:31:50,310
you'll be surprised you'll

699
00:31:50,170 --> 00:31:50,370
say

700
00:31:50,310 --> 00:31:50,810
surprised

701
00:31:50,370 --> 00:31:52,850
at 30%, 50%, what would you say?

702
00:31:53,050 --> 00:31:58,750
i mean manhattan and blue yonder and a lot of WMS guys still have on a

703
00:31:58,750 --> 00:32:03,070
macroeconomic level yes WMS is now a replacement market.

704
00:32:03,330 --> 00:32:06,890
It's not a new market, whereas robotics is a new market.

705
00:32:06,530 --> 00:32:07,930
yeah

706
00:32:07,090 --> 00:32:12,830
But there are still big giants who are, I would say, have a WMS which is 25

707
00:32:12,830 --> 00:32:18,010
years old, or are trying to find the right WMS because they grew the business

708
00:32:18,010 --> 00:32:18,910
in a different direction.

709
00:32:19,170 --> 00:32:21,030
yes like

710
00:32:21,010 --> 00:32:21,610
Yeah.

711
00:32:21,030 --> 00:32:21,530
legacy

712
00:32:22,390 --> 00:32:22,690
Yeah.

713
00:32:24,790 --> 00:32:31,130
and then I'd be remiss if we didn't spend a little time on 3PLs and like

714
00:32:31,130 --> 00:32:37,270
experience with them and like what their needs are these days or what is like

715
00:32:37,270 --> 00:32:42,417
area that they're focused on or places where they are maturing more

716
00:32:43,228 --> 00:32:47,448
I would think we should spend a little time making it nice for them bringing

717
00:32:47,448 --> 00:32:51,128
some knowledge to them and like a thinking through like what do you see there

718
00:32:51,128 --> 00:32:55,728
what are the good ones doing what are the like medium size ones struggling

719
00:32:55,728 --> 00:33:00,188
with or let's do a quick five minutes on the 3PL market if you don't mind

720
00:33:00,288 --> 00:33:03,108
Yeah, I think I'll start with the big ones.

721
00:33:03,312 --> 00:33:06,472
I'm very close to a few other 3PLs.

722
00:33:06,592 --> 00:33:09,092
I think all right now, overall market is very,

723
00:33:12,132 --> 00:33:15,872
they're fighting for business in a good way, which is like, which is good.

724
00:33:16,072 --> 00:33:17,652
They are looking for new business.

725
00:33:17,832 --> 00:33:20,852
They are trying to find what will make the deal win.

726
00:33:21,372 --> 00:33:25,652
But from a technology side, everyone is leaning in a lot on the AI side.

727
00:33:26,272 --> 00:33:31,572
Automation spend with the 3PLs has not reduced, at least in my from the

728
00:33:31,572 --> 00:33:33,672
vantage point that i sit on uh

729
00:33:32,912 --> 00:33:34,312
Yeah.

730
00:33:33,672 --> 00:33:37,292
they are actively talking to about us about like hey what should we think

731
00:33:37,292 --> 00:33:42,392
about it uh i'm actively working with two or three 3pls where they are going

732
00:33:42,392 --> 00:33:47,732
on full automation uh for their brands which uh which is good which is which

733
00:33:47,732 --> 00:33:53,112
is great uh what also i'm seeing from the mid-market 3pls is that they are

734
00:33:53,112 --> 00:33:57,452
catching up in the they are at least thinking about automation in a way where

735
00:33:57,452 --> 00:34:01,292
they're like okay big guys have done We are in the second phase of, I would

736
00:34:01,292 --> 00:34:04,172
say, automation maturity, where folks are thinking about automation.

737
00:34:05,452 --> 00:34:12,972
But the good thing, or I would say the second focus point for them has become

738
00:34:12,972 --> 00:34:13,632
AI as

739
00:34:13,572 --> 00:34:14,972
Yep.

740
00:34:13,632 --> 00:34:13,832
well.

741
00:34:14,032 --> 00:34:16,692
How do we incorporate AI in our day-to-day workflows?

742
00:34:17,572 --> 00:34:21,552
AI definitely helps on the back office side of the world, right?

743
00:34:21,612 --> 00:34:24,852
Because they can find so much optimization on the back office.

744
00:34:25,112 --> 00:34:28,312
Maybe shipping office has a lot of emails and Slack messages going back.

745
00:34:28,312 --> 00:34:29,712
you put AI, can help you there.

746
00:34:30,692 --> 00:34:35,872
Similarly for WMS I've seen folks, I've seen solutions

747
00:34:34,852 --> 00:34:35,992
I would

748
00:34:35,872 --> 00:34:36,172
that

749
00:34:35,992 --> 00:34:36,192
think

750
00:34:36,172 --> 00:34:36,352
have

751
00:34:36,192 --> 00:34:36,372
I'm

752
00:34:36,352 --> 00:34:36,572
came

753
00:34:36,372 --> 00:34:36,992
like timing

754
00:34:36,572 --> 00:34:36,752
up.

755
00:34:36,992 --> 00:34:39,452
and scheduling on

756
00:34:38,612 --> 00:34:39,472
Yeah, all

757
00:34:39,452 --> 00:34:40,392
dock doors.

758
00:34:39,472 --> 00:34:41,152
of those labor planning.

759
00:34:41,252 --> 00:34:41,692
Yeah.

760
00:34:41,772 --> 00:34:42,252
Yeah,

761
00:34:43,132 --> 00:34:44,192
everything has changed.

762
00:34:44,592 --> 00:34:46,552
Everything with AI has definitely helped.

763
00:34:46,732 --> 00:34:49,912
I'm a big believer on a site and I'm a big believer in vision.

764
00:34:49,912 --> 00:34:53,272
So I'm hoping that there are some vision solutions out there, vision to help

765
00:34:53,272 --> 00:34:54,572
with the warehouse

766
00:34:54,232 --> 00:34:55,232
Vision.

767
00:34:54,572 --> 00:34:58,612
optimization, warehouse yeah vision accuracies and like the inventory accuracy

768
00:34:58,612 --> 00:35:01,632
and stuff like that i know there are a few great solution providers in the

769
00:35:01,632 --> 00:35:05,792
market but vision is going to be the next thing for warehouse optimization and

770
00:35:05,792 --> 00:35:06,072
i think

771
00:35:06,052 --> 00:35:06,452
Give

772
00:35:06,072 --> 00:35:06,732
finally

773
00:35:06,452 --> 00:35:07,112
me an example

774
00:35:06,732 --> 00:35:07,152
like the

775
00:35:07,112 --> 00:35:07,332
if

776
00:35:07,152 --> 00:35:08,672
yeah

777
00:35:07,332 --> 00:35:07,772
you don't mind.

778
00:35:08,672 --> 00:35:12,112
sure i think one of the things that i've been thinking in my mind and ideating

779
00:35:12,112 --> 00:35:17,912
is like what if i put a camera in the places where i let's say on the dock

780
00:35:17,912 --> 00:35:22,392
doors right focusing all within the dock doors the ai algorithm the so Vision

781
00:35:22,392 --> 00:35:27,172
algorithms have already caught up and they can tell me, you know, this

782
00:35:27,172 --> 00:35:29,492
forklift went for this building 10 times.

783
00:35:29,612 --> 00:35:31,292
Like a Verkada system, if you know.

784
00:35:31,432 --> 00:35:34,092
So Verkada is a pretty amazing software solution from a

785
00:35:34,092 --> 00:35:35,092
security side of the world.

786
00:35:35,292 --> 00:35:38,272
And you can literally say, tell me all the blue cars, right?

787
00:35:38,432 --> 00:35:39,012
And it will tell

788
00:35:38,952 --> 00:35:39,392
Yeah.

789
00:35:39,012 --> 00:35:39,752
you all the blue cars.

790
00:35:40,012 --> 00:35:43,832
Similarly, think about tell me all the forklifts, tell me all the reach trucks

791
00:35:43,832 --> 00:35:45,832
that cross this aisles in the

792
00:35:45,752 --> 00:35:46,192
It's

793
00:35:45,832 --> 00:35:46,192
last 10

794
00:35:46,192 --> 00:35:46,312
like

795
00:35:46,192 --> 00:35:46,552
minutes.

796
00:35:46,292 --> 00:35:48,312
heat maps too sometimes is what I

797
00:35:48,272 --> 00:35:48,712
Yeah,

798
00:35:48,312 --> 00:35:49,172
think of when I think

799
00:35:48,972 --> 00:35:49,352
exactly.

800
00:35:49,172 --> 00:35:49,492
of that.

801
00:35:49,352 --> 00:35:50,172
heat

802
00:35:49,712 --> 00:35:49,832
Yeah.

803
00:35:50,172 --> 00:35:53,352
maps, you can do optimization like, hey, show me

804
00:35:54,072 --> 00:35:54,492
the

805
00:35:55,412 --> 00:35:59,252
picker route that all of my pickers took to fulfill

806
00:35:58,932 --> 00:35:59,372
Yep.

807
00:35:59,252 --> 00:35:59,732
the order.

808
00:36:00,512 --> 00:36:04,352
Tell me if my conveyor is stopped, where it is stopping and I can see that.

809
00:36:04,592 --> 00:36:08,052
If the conveyor is stopped, bring me a cell phone ping and I can see, my

810
00:36:08,052 --> 00:36:09,452
conveyor is stopped, go solve for it.

811
00:36:09,632 --> 00:36:11,032
Yep.

812
00:36:09,812 --> 00:36:12,912
I don't have to wait for someone to radio in.

813
00:36:13,412 --> 00:36:17,972
That was usually what is the process where you have to radio in someone.

814
00:36:18,052 --> 00:36:18,992
Hey, my conveyor is stopped.

815
00:36:19,352 --> 00:36:20,392
There is a way to do that.

816
00:36:20,512 --> 00:36:22,592
All of those, there are many use cases around it.

817
00:36:23,072 --> 00:36:27,372
Of course, you have to understand the use case cost versus where do you put

818
00:36:27,372 --> 00:36:29,712
the cameras and all of those things and privacy around

819
00:36:29,652 --> 00:36:31,052
Yeah.

820
00:36:29,712 --> 00:36:29,932
it.

821
00:36:30,192 --> 00:36:31,532
But I think vision is going to be a change.

822
00:36:31,692 --> 00:36:37,532
think there are providers like that, blanking on their name, right now who

823
00:36:37,532 --> 00:36:41,712
actually has a solution where they can track a pallet.

824
00:36:41,712 --> 00:36:46,072
If you put a camera on the forklift, they can literally follow the forklift

825
00:36:46,072 --> 00:36:48,372
and they can see where their pallet was dropped

826
00:36:48,292 --> 00:36:49,692
Yeah.

827
00:36:48,372 --> 00:36:50,652
and kind of visual inspection of pallets.

828
00:36:51,312 --> 00:36:55,852
There are solutions which are on the dock doors that can tell you how good the

829
00:36:55,852 --> 00:36:59,552
quality of pallet was when it was loaded onto the truck.

830
00:36:58,472 --> 00:36:59,352
Yeah.

831
00:36:59,372 --> 00:37:00,252
yep

832
00:36:59,752 --> 00:37:03,372
And that helps you with the OTIF compliance and stuff like that.

833
00:37:05,052 --> 00:37:05,612
yep

834
00:37:06,312 --> 00:37:06,792
Yeah.

835
00:37:06,472 --> 00:37:10,752
that's a big you can see that proliferate in the next couple of years

836
00:37:11,012 --> 00:37:11,692
correct

837
00:37:11,612 --> 00:37:12,172
yeah

838
00:37:11,692 --> 00:37:11,972
yep

839
00:37:12,172 --> 00:37:13,632
between sensors and cameras

840
00:37:14,412 --> 00:37:15,732
yes for sure

841
00:37:17,992 --> 00:37:23,492
and maybe lastly if you just think of like in this 3PL talk you were talking

842
00:37:23,492 --> 00:37:28,052
about like the middle sized players what's like a regular setup?

843
00:37:28,212 --> 00:37:29,672
How many pieces would they have?

844
00:37:29,792 --> 00:37:31,952
I know there's so many when you just think of like

845
00:37:34,532 --> 00:37:39,432
systems, different machines or different equipment that are all like under the

846
00:37:39,432 --> 00:37:40,612
category of

847
00:37:41,712 --> 00:37:42,192
automation.

848
00:37:42,192 --> 00:37:43,132
Would you say,

849
00:37:43,972 --> 00:37:47,912
like give me like a typical setup that you would think of like a mid-range

850
00:37:47,912 --> 00:37:48,872
player would have.

851
00:37:49,132 --> 00:37:58,512
I think from a 3PL perspective, I do believe that if you are not trying to do

852
00:37:58,512 --> 00:38:03,672
a goods-to-person automation, I do see a value in pallet moves using AMRs.

853
00:38:03,852 --> 00:38:05,852
I think folks have exploded.

854
00:38:05,852 --> 00:38:10,312
I know a few people, a few friends of mine actually have done a good business

855
00:38:10,312 --> 00:38:14,452
with 3PLs for selling their AMRs.

856
00:38:15,652 --> 00:38:22,152
I think I'm still, especially this year, I'm still under the belief that the

857
00:38:22,152 --> 00:38:26,452
mid-market 3PLs are really trying to get extra value of AI

858
00:38:27,172 --> 00:38:30,912
and make sure that they are able to find the efficiencies within their

859
00:38:30,912 --> 00:38:32,892
existing workflows through

860
00:38:31,932 --> 00:38:33,332
Yep.

861
00:38:32,892 --> 00:38:34,392
the back office optimization, right?

862
00:38:34,392 --> 00:38:37,532
be it emails, be it scheduling and all of those different things.

863
00:38:37,772 --> 00:38:40,092
I think they are really focused on that.

864
00:38:40,312 --> 00:38:44,712
They are looking into point automation solutions as of right now.

865
00:38:45,312 --> 00:38:50,012
It could be as simple as like, hey, just get me a packaging automation or get

866
00:38:50,012 --> 00:38:51,652
me a robot who can move pallets.

867
00:38:51,832 --> 00:38:54,272
But that's where I have experience this year.

868
00:38:55,452 --> 00:38:59,072
Based on my few understandings and few visits to the conference, that's where

869
00:38:59,072 --> 00:39:01,092
my head is right now on them.

870
00:39:02,232 --> 00:39:07,652
Yeah, I could see it take time just to distill through the economy and through

871
00:39:07,652 --> 00:39:08,712
all the different companies.

872
00:39:08,892 --> 00:39:12,612
It just takes time for everybody to be exposed to it, to try it, to learn from

873
00:39:12,612 --> 00:39:14,472
it, and then to figure out what was valuable.

874
00:39:14,777 --> 00:39:15,217
Cool.

875
00:39:15,417 --> 00:39:16,677
Anything else coming up for you?

876
00:39:17,017 --> 00:39:18,717
Are going to hit the conference circuit?

877
00:39:18,997 --> 00:39:20,137
Are going to be on stage?

878
00:39:20,557 --> 00:39:21,917
Are we going to see you out there?

879
00:39:22,157 --> 00:39:23,437
Or is that

880
00:39:23,257 --> 00:39:23,657
No,

881
00:39:23,437 --> 00:39:24,077
not a

882
00:39:23,877 --> 00:39:24,177
not

883
00:39:24,077 --> 00:39:24,337
big

884
00:39:24,177 --> 00:39:24,397
on

885
00:39:24,337 --> 00:39:24,757
focus

886
00:39:24,397 --> 00:39:25,137
stage.

887
00:39:24,757 --> 00:39:25,437
for you this year?

888
00:39:25,817 --> 00:39:26,217
Yeah.

889
00:39:26,417 --> 00:39:27,277
For not this year.

890
00:39:27,377 --> 00:39:30,917
think this year I'm pretty much work, work trips, but I think I'll definitely

891
00:39:30,917 --> 00:39:34,197
be in ProMat that's my toy land

892
00:39:33,337 --> 00:39:34,737
Yep.

893
00:39:34,197 --> 00:39:38,317
so I'll be always being ProMat doing stuff there but I think no other

894
00:39:39,297 --> 00:39:43,637
conference circuits as I planned off but yeah I'll be excited to see you there

895
00:39:43,637 --> 00:39:50,177
but yeah and anyone who is there hit me up always active on LinkedIn because

896
00:39:50,177 --> 00:39:53,817
that's my I would say things that keeps me busy which is great

897
00:39:54,757 --> 00:39:56,177
Yes, totally.

898
00:39:57,117 --> 00:40:00,477
Okay, well I know you're busy Parth, I appreciate you spending time, that was

899
00:40:00,477 --> 00:40:04,237
better than I was expecting, although I had pretty high expectations and it's

900
00:40:04,237 --> 00:40:09,077
so fun to see your career blossom and to see you have fun experiences and

901
00:40:09,077 --> 00:40:10,677
learning and growing and helping people.

902
00:40:11,277 --> 00:40:12,877
I appreciate you having me again.

903
00:40:13,057 --> 00:40:14,717
Thank you for your time and great questions.

904
00:40:14,837 --> 00:40:15,457
Appreciate it.

905
00:40:16,117 --> 00:40:18,077
Yep, we'll see you later Parth, have a good

906
00:40:17,977 --> 00:40:18,377
Yes,

907
00:40:18,077 --> 00:40:18,277
one.

908
00:40:18,477 --> 00:40:18,597
sir.

909
00:40:18,777 --> 00:40:18,917
Bye

910
00:40:18,817 --> 00:40:19,077
Thank

911
00:40:18,917 --> 00:40:19,077
bye.

912
00:40:19,077 --> 00:40:19,217
you.

913
00:40:19,437 --> 00:40:19,857
Yep.
