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for so long we've seen distribution
centers that are loading semi-trailers,

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20, 40-foot trailers, and they're
needing dock doors. And now we need to

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be more agile. We need to be loading
vans and box trucks and things like that.

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Welcome, everybody. Another episode
of Industrial Insights Podcast. I have

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Patrick Van Hull with me, who is a
teacher that I had at the University

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of Arkansas during my Master's
of Supply Chain program.

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you're not a full-time teacher that's

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been teaching your whole life.
You came to us from industry.

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That's part I'd love to explore more of
just like your career history beforehand

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to connect it with our audience and for
me to get to know you a little better.

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I mean, the funny part to me is that I
didn't know what a supply chain was when I

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went to undergrad. So I was an industrial
engineering major at the University

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of Michigan, did a couple internships, and
then I was offered the chance to go work

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at Dell full time. 22 years old, moving to
Austin, Texas, sounded like a good idea.

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The job was kind of secondary,
almost. I'm going to Austin.

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Yeah. Exactly. Yeah. Yeah. And
so so really the progression was

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just being able to see, especially at that
point in time, Dell is still one of the

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leading supply chains, the negative cash
conversion cycles and the way that they

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integrated the financial aspects of supply
chain with the physical manufacturing.

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being in the factory, knowing process
engineering, plant layouts, kind of

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relating to the work that you do as
well, is just being able to put the

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building in the process in the place to
be able to deliver on the business goals.

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And so that's kind of where
my career started. And

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then it really became a
matter of transferable skills.

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And so I went from there. I actually
did a stint in commercial real

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estate for a period of time. That's a
longer story than a single podcast. Yeah.

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But then I transferred those skills into
industrial mining. I worked for Rio Tinto

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Minerals, which is the industrial minerals
branch of, or then was the industrial

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minerals branch of global miner Rio Tinto.
I worked for Apple and supply demand

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management, and I was responsible for
inventory management at CVS Health.

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So as a practitioner, saw
production facilities, saw giant

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open pit mine sites, saw vessels in the
port of Los Angeles, saw store shelves.

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And really, that took me into the place
of being able to be an executive advisor

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and an industry analyst. And I worked
for a company called SCM World, which was

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eventually purchased by Gartner. And it
was at Gartner where I became affiliated

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with Brian Johnson, who's very prominent
at the University of Arkansas's supply

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chain management program. Brian brought
me into the program when I was working in

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supply chain technology. And so being
able to bring those different experiences,

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being able to connect the dots, to think
about supply chain education, not just

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from the here's what the formula says,
here's what the graphic looks like, but

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how do we start to apply things that we're
learning and start to build off of those.

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And now I work for Salesforce now and in
agentic operations consulting roles, which

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is wonderful just thinking about the
influx of technology and the way that we

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can start to advance uses of AI and some
of those work processes that are really

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burdensome, some of the things that I've
seen in my career. So there's a whole lot

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in there, but it really just, if I had
to explain any one thing that matters

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most to me is that supply chains
indelibly shape the human experience. So

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every possible way that we can look at it,
there's value to be had and experiences

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to be shared along the way. So that's
really what took me into the program and

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certainly what keeps me engaged day
to day. oh yeah you must be interested

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to see what travis is doing with his Atoms
company in the mining industry and trying

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to bring robotics into mining and own all
of that have you followed that a little

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bit i've seen the headlines i've
read about it briefly and I would

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say that the thing that most people don't
realize is how close they are to mining.

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That's one of the biggest pieces
that blew my mind is that one of our

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customers at Rio Tinto was a major glass
manufacturer. And we saw a big influx of

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demand from them at one point, but didn't
understand why. What we eventually found

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out is that that company was supplying
products to Apple for iPhone screens.

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okay this was pre-iphone but literally a
hole in the ground to an iphone screen in

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two tiers of the supply chain so you went
from apple to the glass manufacturer to

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us yep and all of a sudden it became
relevant from that if there was a shortage

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of glass because we couldn't provide
product we were starting to impact the

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availability of a product that
was globally known and that

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was fascinating to me is just to see the
linkage that existed in supply chain yeah

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and if we touch on your experience at dell
that's a hell of a place to have started

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and it's pretty cool to see them now like
continuing to grow and to see what their

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next evolution is and i was just learning
about the uh or reading about their

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cash flow position and like how that's
helping them and um uh it's cool to see

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industrial engineer. I have a nephew that
is in that program. His is in Wisconsin.

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And industrial engineering, I
feel like, is having a second boom

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or is like come back into favor, perhaps,
or maybe it's just more on my radar. But

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it's interesting to see people focus on
that in college and then see what do those

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jobs look like today and how might they
be different from when you went through,

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or are they that much different? And I
have to imagine that that has evolved.

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And that's exciting times for industrial
engineers to be entering the workforce.

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It is. And it's one of those things too.

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You talk about AI taking jobs and
everybody wants to come up with their

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anecdotes that say ATMs didn't take away
bank teller jobs and things like that.

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But what it's creating is this
opportunity for industrial engineers and

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others to really understand the processes,
to understand how work gets done,

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and then being able to translate that into
something that can be automated and being

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able to work through that to say what
needs to be a human decision, what gets

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escalated unnecessarily, what is
manual but doesn't have to be.

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And so the education becomes less
so about how do you map from A to

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B to C, but what are we trying to achieve?
What are the inputs? What are the outputs?

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And how can we develop something that's
going to be efficient and create value.

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And it's opening up whole new levels
of work that's being done. And so an

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industrial engineer from 30 years ago that
was focused on time studies, yeah, that's

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probably not so exciting anymore. But an
industrial engineer who's looking at how

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do we create industrial processes
that can blend human critical

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thinking with AI automation and how can
that elevate the overall level of work?

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That's a really exciting proposition.
Yeah, they've got to be in high demand.

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I would think that's probably one of the
best places you could position yourself if

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kids are asking like, where should I go?
Or what is something you know will be

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increasingly valuable over time
in our present stretch of time?

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Yeah, and for me, I was nowhere near smart
enough or inclined enough to be a computer

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science major or mechanical engineer
or any of those kinds of things. And

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so it was always the puzzle of trying to
fit together those pieces. And that's the

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fascinating part for me is what's the way
that we can always be trying to figure out

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what piece fits where and what about those
pieces that don't seem like they fit?

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How can we mold them into something
that connects to something else? Yeah.

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And then your CVS experience. I think
there's another teacher that has some CVS

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experience, if I'm not mistaken, in the
program. And then health care and having

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products. like as i think of my experience
in industrial real estate like needing

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to hold inventory having to have inventory
be omni-channel and to be able to deliver

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and delivery times and service levels and
all of that i would think that's probably

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a dynamic place to work right now that
is seeing the health care industry boom

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and that's another one where like
they'll continue continue to evolve they

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have huge footprints all over southern
california much less across the country

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yeah Yeah, the Amazonification of things
too has created different environments to

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work within. And I think from your point
of view, I'm curious also is that for

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so long we've seen distribution centers
that are loading semi-trailers, 20,

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40-foot trailers, and they're needing dock
doors. And now we need to be more agile.

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We need to be loading vans and
box trucks and things like that.

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So it's creating different levels
of service that are required.

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obviously you're going to have strategy
stratification of store levels and whatnot

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but trying to piece what product
needs to be where when how

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it gets there it's a proposition that's
changed a lot but it continues to evolve

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i'm sure you're seeing that all day it's
super fun yeah and the variety that we see

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is pretty wide so for example we have
one that does musical instruments and

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it's a e-commerce they do a few billion
a year so it's a good size enterprise

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and then to see what does it take to get
musical instruments to every kid or all

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the rock stars and musicians of america
and then where do you hold your inventory

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how much do you need which are really
small and need to be picked what are

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super high value and there's more value
add in inspections and in returns and

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in more customer service. So it's so fun
to see the product type and the customer

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profile really dictate what the method
is and then how that ends up manifesting

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in the warehouse itself. Yeah, and
it's historically, going back to the

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conversation about kind of textbook supply
and demand and understanding the formulas

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and demand and lead time and standard
deviation and those types of things that

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have all been based on
historical data points.

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but with the advent of the
internet, with social media,

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with TikTok, with all the things we've
learned during COVID, that two years of

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historical data doesn't really get us as
far as it used to. And now it's more about

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how do we create the awareness of what's
happening in a moment? Who said what?

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Who's playing which instrument? Who's
wearing what products? And how do we

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react so that we can get that out to the
market as quickly as possible, hopefully

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in a sustainable way, one that's
not doing damage along the way, but

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it's really created a lot
of dynamic situations.

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Yeah, I think in our quest to look for
new clients and in landlords' quest to

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look for new tenants for their buildings,
we are always trying to look for

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leading indicators of leasing demand. And
so throughout the program, learning more

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about how companies forecast and learning
all about forecasting and planning

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and demand that I had no awareness of
how corporate America was going through

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that process. And then trying to learn
both of those and mesh them a little bit.

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That was something that, to your
point, I found a lot of value in.

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And then a more appreciation
for how difficult that must be.

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Yeah. There's a lot of decisions that go
into things that we don't realize. Yeah.

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And then you said you went to
SCM that turned into Gartner.

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What kind of work were you doing there?
Yeah, that was along the lines of kind

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of think tank-ish. So it was a bit more
along the lines of executive advisory.

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And we worked with a number of the world's
leading chief supply chain officers and

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their teams to create a community where
they can interact with themselves, but

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we could also facilitate learning
between them. And so we would help take

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the stories and the messages from one
company and help others understand

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why that's transferable and what to learn
about digital demand and omni-channel

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and customer centricity and logistics and
all of those different processes. Because

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of the ubiquity of a lot of the work, it
became really advantageous for those teams

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to say, here are some things to think
about. Here's how somebody else did it.

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You may not have thought about,
if you're a CPG company, you may

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not have thought about how a healthcare
company is delivering products or

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vice versa, but here are some things that
you can take away from their experience.

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And it was really fantastic to
drive a lot of those conversations.

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And some of my favorite
moments were the pushback from

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a chief supply chain officer when trying
to encourage them to take control of the

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sales process a little bit. And they
said, no, we'll never be able to do that.

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But by the end of the call, they
said, well, here's the strategy

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that we can do to inform them of what
we're good at and what we're not good at.

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And here's how we can start to shape
the messaging so we can all get better.

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And that's the type of work that
we really try to do is help people

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to go up beyond what they see now and
is kind of the current status quo and

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see, where can I make a little bit of a
pivot or where can I be a little bit more

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assertive and where can I be confident in
the decisions I'm making? And we did our

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job so well that Gartner bought us. So at
least that's the way we like to say it.

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So SCM World was small,
100 people, London-based.

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And then obviously Gartner
is massive US corporate.

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And then moved into the supply chain
planning group from the industry analyst

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standpoint. So helped shepherd that
integration, stayed with a number of

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our legacy customers, but then worked on
the Gartner analysis as well and really

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saw what it's like from that standpoint
of kind of, you know, the events

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and the messages and the content and the
necessity to stay fresh along the way.

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So it was two different sides of the
same type of role, but it was interesting

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to see the different perspectives in
small versus big and European versus U .S.

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and so on. Not done in the same manner.
There's more than one way to do it.

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Exactly. I have not been sucked into one
of the conferences, though I would love to

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go. I would think it would be fascinating
to be part of those discussions

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and hear how Gartner can help
facilitate and enrich those.

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And then not until probably six
or seven years ago did I ever have

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like a chief supply chain officer airtime
or like experience in projects. And

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then since then, I have had a couple and
it's been interesting to see real estate.

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Sometimes it's C-level, sometimes
it's CFO is always involved.

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Oftentimes it's like an
operations level and who owns it?

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And depending on the company size,
scale, and just like how centralized

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or decentralized they are, it really is
a mixed bag. And so it's been interesting

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to have some experiences with chief supply
chain officers being in charge of real

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estate. And then they have a different
lens. They have a different perspective.

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And then to like build off of
that experience and then even

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see some like procurement people in the
real estate realm, which to me was like,

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I didn't know what it was for the longest
time. That just never entered my purview.

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And then now I get it.
Because if you think of like

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juggling lots of high value purchasing
needs, like contractual liabilities

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and sourcing things for a company, like
real estate kind of is just a really

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huge product that you're sourcing for
your company that you need to negotiate.

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You have to be familiar with contracts.
You have all these vendor relations.

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And so now that I have more
experience and thanks to the

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program now, I get a little bit more about
what does like a head of procurement need?

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What are they juggling? How
are they trained to operate?

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And what's a day in their life
look like other than knowing what

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they paid for everything that's in the
building, which is kind of a lot of fun.

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It's fun to see like everything they
know, like exactly how it works.

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Yeah. And that example, the one that
I'd referenced before, I mean, there's a

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the chief supply chain officer was saying
how they were struggling to distribute

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products into sub-Saharan Africa. It's a
medical device company. It was a critical

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need. Exiting the market was not an
option. And so the conversation he and his

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team eventually had was we're investing
in resources and staffing and equipment

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to put our own in-house capability on the
ground. and we still aren't doing it well

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because we've failed to deliver based
upon the necessities of the local context.

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And then he started to talk about
the fact that we'd be better served

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if we spent a little bit money
working or lost a little bit of money

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going through a distributor, but then we
can save the operating costs and reinvest

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it in other places where we do see value
such as domestically or other parts.

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And so that trade-off conversation about
real estate and procurement, it was

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all one conversation. It
wasn't segmented anymore.

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It was the broader picture about
how do we best serve our customers

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or patients in the healthcare sense, and
how do we do it in a way that benefits the

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business? It's all one conversation. It's
just different elements. Yeah, true that.

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It's so good to zoom out and put
that back into perspective. We play

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one role, but they're dealing with this
Rubik's Cube and trying to figure out like

229
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the best package to ultimately provide
the best service. Yeah, absolutely.

230
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And Brian Johnson.

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So tell me about him, your connection
and how he was able to sway you

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into where you are now. Yeah. So Brian had
reached out to me and I'd worked with him.

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Nike was one of his customers, Walmart,
when we were at Gartner. So we spent a lot

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of time talking together and certainly his
connection to the University of Arkansas

235
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and the Walton School of Business is
more from the heart than than anything.

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He's just very passionate about that
program. And it so happened that I believe

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it was Rod Thomas had taught the online
version of the course that I now teach.

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but he picked up another
in-person course, a section.

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And so because of the growth of the
program, both in person and online,

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it became a necessity to bring somebody in
quickly. And so Brian reached out in that

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moment because Rod had had to take his
class, the demand for his class had grown.

242
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So I was able to jump in very
quickly. It was an opportunity to join

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a world-class supply chain program. And
really, there was a lot of flexibility

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that was built into it. It was more about
how do we try to teach this in a way? How

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do we deliver something that's engaging
in an online program? And so it happened

246
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all very quickly, which was good. I would
say it didn't allow me to think too hard.

247
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Exactly. Yeah. And so it became a question
of what's the best way to structure it?

248
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How would I want to take a
course? How would I want to learn?

249
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certainly learned a lot very quickly
through those first couple of years and

250
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then continue to iterate along the way
too and that's for me that's one of the

251
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greatest things that I think that comes
out of that program is it really really

252
00:20:11,047 --> 00:20:17,407
empowers its its educators to to
teach the way they think is best and

253
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it's continually evolving its curriculum
and evolving course requirements

254
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and graduation requirements. It's not
saying we were the number one supply chain

255
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program once and that's good enough. It's
saying how do we be the number one supply

256
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chain program five years from now and
then five years after that? Yeah, imagine

257
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how difficult it is in the education
space for universities to be current

258
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or to stay current or to make sure they're
providing value to the student body.

259
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For me, I have kids that are going through
elementary school and middle school.

260
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So what are they doing
for school and seeing

261
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them be students is fun and opportunity
to reflect on what it was like for me.

262
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But I could only imagine for you thinking
through like it's not like you want to

263
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teach someone else's curriculum that
you may or may not have a connection to.

264
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Like your best opportunity is
take what you have a personal

265
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experience with and a connection to and
to really like breathe life into it.

266
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So it's awesome to have the flexibility.
Yeah. And as we had spoken about

267
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before, too, I have such a tremendous
amount of respect for those individuals,

268
00:21:26,467 --> 00:21:30,707
those professors who have gotten their
Ph .D., who've spent years of their

269
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lives grounding their experience on the
academic side and bringing that forward.

270
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And I didn't want to step on that. In
all honesty, I just have too much respect

271
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for the work that they put into it.
So I wanted to come at it a little bit

272
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differently from a selfish perspective,
but also a respect perspective.

273
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And then trying to be additive is the
other part is that it isn't just trying to

274
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take what somebody else has said and just,
you know, they said it, they wrote it in a

275
00:21:59,647 --> 00:22:03,347
blue font. I'm going to write it in a
black font. No, that's not how we're

276
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going to do this. It's trying to take the
lessons that are learned and really put

277
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it in the student's perspective to
say, how do I take this into my job and

278
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do something that even if it's that one
little nugget that I can have in my back

279
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pocket and throw out in a conversation,
then that's a win as far as I'm concerned.

280
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yeah i love the ability to do

281
00:22:25,247 --> 00:22:31,527
it um while working full-time so that you
are literally like i need this now or i'm

282
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able to put it into service immediately
i feel like that's the best part

283
00:22:35,502 --> 00:22:40,557
it can help right there in the moment yeah
and i that's the way i went to grad school

284
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to business school was in a hybrid program
as well and i i loved it at the time.

285
00:22:45,677 --> 00:22:50,837
My wife was pregnant when I started the
program and I had an infant when I ended

286
00:22:50,837 --> 00:22:56,817
it. So it was easy peasy, huh? That sounds
pretty difficult. Yeah. Yeah, exactly.

287
00:22:58,277 --> 00:23:03,897
Mine was I did a B school,
what would have now

288
00:23:03,897 --> 00:23:10,657
been 15 years ago, 18 years ago. And it
was my wife was just finishing law school.

289
00:23:10,657 --> 00:23:14,717
I was finishing business school and we
had just gotten engaged. and so it's

290
00:23:14,717 --> 00:23:18,888
so wild to think back to those moments
in time of how much you could juggle and

291
00:23:18,888 --> 00:23:23,348
what it's like having big life events and
working and having school all at the same

292
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time yeah it's pretty cool I love it those
are the times and then it flips right

293
00:23:28,628 --> 00:23:32,908
I mean you're in that stage my kids are
16 and 14 and so a junior in high school

294
00:23:32,908 --> 00:23:37,188
and a freshman in high school and yeah
it's fun it's funny pulling up blackboard

295
00:23:37,188 --> 00:23:41,348
and my daughter says oh that looks like
canvas and showing her how I'm building

296
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the course and then talking about what
education might look like when they go off

297
00:23:46,668 --> 00:23:53,308
to undergrad. And it's a crazy
twist of fate. Yeah, I love it.

298
00:23:53,328 --> 00:23:57,808
That is an interesting perspective for you
to have and to share. Yeah, absolutely.

299
00:23:58,268 --> 00:24:03,088
You're like, universities will have value.
They'll adapt. It's just a bumpy road and

300
00:24:03,088 --> 00:24:07,268
everybody's got to figure it out based on
where they're at and how agile they are.

301
00:24:07,628 --> 00:24:10,348
Yeah. And there's no one way, right?

302
00:24:10,348 --> 00:24:14,668
I mean, you've seen different types
of education. You've experienced

303
00:24:14,668 --> 00:24:20,728
it for yourself as if I. And so finding
what works for you to get the experience

304
00:24:20,728 --> 00:24:24,888
that, again, transferable experience,
how can you apply what's being learned?

305
00:24:24,948 --> 00:24:29,328
That's the most important part to me.
Not everybody needs to be on campus.

306
00:24:29,328 --> 00:24:32,988
And I certainly loved being on
campus for undergrad. I wouldn't

307
00:24:32,988 --> 00:24:38,508
have done it any other way, but I respect
that others learn differently. Yeah, it

308
00:24:38,508 --> 00:24:43,948
was network design and optimization that
sucked me into this particular program.

309
00:24:43,948 --> 00:24:49,177
I was like, if I'm going to do this, we
have to have that and we have to have it

310
00:24:49,177 --> 00:24:54,197
right up front. That was the pain that I
was feeling that I felt like that was the

311
00:24:54,197 --> 00:24:58,133
thing I could learn that if that's all I
learned, this whole thing will have been a

312
00:24:58,133 --> 00:25:03,333
success and everything else is a bonus to
that and so I was so thankful that Joel

313
00:25:03,333 --> 00:25:09,913
and the program had that and I was able to
take it right away having been in industry

314
00:25:09,913 --> 00:25:16,633
for almost too long now that that was like
I wouldn't make a mockery of like going to

315
00:25:16,633 --> 00:25:22,293
that class soon like this fit right into
my practitioner like knowledge journey and

316
00:25:22,293 --> 00:25:27,773
yeah that was just one of those aspects
that like to your point of like a learning

317
00:25:27,773 --> 00:25:31,553
environment. So I was like, for me, that's
the requirement. It could be in person.

318
00:25:31,553 --> 00:25:33,693
It could be online. I just like

319
00:25:33,693 --> 00:25:37,913
learning it from Coupa isn't an option.
It's not going to work that way.

320
00:25:37,913 --> 00:25:41,913
Like there's got to be another way. Yeah.
I mean, it's funny you mentioned that.

321
00:25:41,913 --> 00:25:46,213
That was, that was one course from my
undergrad experience where all of it

322
00:25:46,213 --> 00:25:49,353
clicked. It was the class that
I did the best in an undergrad.

323
00:25:49,353 --> 00:25:53,193
And I remember taking an exam and just,
it was the easiest exam I had ever taken.

324
00:25:53,313 --> 00:25:57,693
Not because the content was easy,
but because it just was clear and

325
00:25:57,693 --> 00:26:04,253
it was such a buildup of the math
concepts and the the networking concepts

326
00:26:04,253 --> 00:26:08,993
and being able to do linear programming
and then all of a sudden saying oh

327
00:26:08,993 --> 00:26:12,693
there's a reason i learned all
these things that i nearly failed at

328
00:26:12,693 --> 00:26:17,573
but now i can apply the things that i've
learned and package that together with

329
00:26:17,573 --> 00:26:22,653
something else and i can really excel with
a couple of things that i didn't excel at.

330
00:26:22,873 --> 00:26:27,613
That was always just really fascinating
to me as I look back. It made me think

331
00:26:27,613 --> 00:26:34,458
real estate's easy in the sense of there's
only a hundred variables or something

332
00:26:34,458 --> 00:26:39,478
like that. There's not the ability to have
a thousand variables. So I was like, okay,

333
00:26:39,478 --> 00:26:46,130
in order to be confident in the thousand
variables, it surely is a team sport.

334
00:26:46,130 --> 00:26:50,130
It requires a lot of experience. And
though I have a ton of experience

335
00:26:50,130 --> 00:26:55,710
and I know my hundred, like top to
bottom, left to right, inside out, it was

336
00:26:55,710 --> 00:27:01,410
a perfect building experience. But for me,
the pieces didn't quite click so cleanly.

337
00:27:01,450 --> 00:27:05,530
It was finding there was new pieces and
a lot of new pieces that was a fun part

338
00:27:05,530 --> 00:27:10,590
of the adventure. Yeah. Yeah,
even now, just the idea of the

339
00:27:10,590 --> 00:27:14,950
constraints that go into something like
that, knowing of those hundred variables,

340
00:27:14,950 --> 00:27:21,950
well, if you pick, variable four, then
only variables 42 and 75 come into play.

341
00:27:21,990 --> 00:27:26,870
And so that's the part that
it's still going back to the

342
00:27:26,870 --> 00:27:31,490
conversation too, is that understanding
those things and understanding how to work

343
00:27:31,490 --> 00:27:36,070
within constraints and, and how to take
those constraints and build off of them.

344
00:27:36,130 --> 00:27:40,770
That, that part I think is, is
still, still a very human piece

345
00:27:40,770 --> 00:27:45,370
as much as it's math driven and can be
programmed, it's still at that level where

346
00:27:45,370 --> 00:27:50,970
it says, okay, now knowing what I know,
where do I want to ask the next question?

347
00:27:50,970 --> 00:27:54,230
How do I want to take this
one step further? Yes.

348
00:27:55,110 --> 00:27:59,390
Judgment's not going away
anytime soon. No. No, it's not.

349
00:28:00,430 --> 00:28:04,330
And then tell me about Salesforce.
That's got to be exciting.

350
00:28:04,410 --> 00:28:11,290
We use it. I've used it for 10 or 15
years. and then using things like Claude

351
00:28:11,290 --> 00:28:17,890
and then seeing those two get married and
things being headless and all of that has

352
00:28:17,890 --> 00:28:24,710
been awesome. But it's also amazing to
see how much it changes what I do and

353
00:28:24,710 --> 00:28:31,270
how I do it today versus 12 months ago.
And then loving every minute and finding

354
00:28:31,270 --> 00:28:36,850
it hard to imagine going back to how it
was and that feeling like archaic almost.

355
00:28:37,330 --> 00:28:41,950
So I imagine you got a front row
seat to that. Yeah, yeah, absolutely.

356
00:28:41,990 --> 00:28:46,650
And I've been in various supply chain
technology companies and have seen a lot

357
00:28:46,650 --> 00:28:51,710
of it. But what's really fascinating to
me is just we're now at this place where

358
00:28:51,710 --> 00:28:57,690
historically, and I'm sure you see this,
but historically we've had a number of

359
00:28:57,690 --> 00:29:02,510
processes and a number of ways that work
got done that we knew weren't quite right.

360
00:29:02,510 --> 00:29:05,250
But the cost to do it right,

361
00:29:05,310 --> 00:29:10,790
whether it was financial cost or time,
just overall effort to make the changes

362
00:29:10,790 --> 00:29:16,610
didn't necessarily line up with the reward
or the return or the timeline. And we're

363
00:29:16,610 --> 00:29:21,130
now at this place where you can have these
AI enabled services, these things that

364
00:29:21,130 --> 00:29:25,670
get us started more quickly, or we can
drive changes and implement them same day.

365
00:29:26,610 --> 00:29:33,190
seeing somebody come in with a robust SOP
and process map design is a fascinating

366
00:29:33,190 --> 00:29:38,330
experience but then they say okay now I
want to automate it and they're just lost

367
00:29:38,330 --> 00:29:42,450
because they don't they say well Justin
does this over here and he hands it to

368
00:29:42,450 --> 00:29:46,750
Patrick and then Patrick goes and walks it
down the hall and you realize that a lot

369
00:29:46,750 --> 00:29:50,330
of these processes a lot of the
work has just been institutionalized

370
00:29:50,330 --> 00:29:53,290
workarounds and that's the
thing that that I really am

371
00:29:53,290 --> 00:29:58,130
and I don't like going to Patrick's office
any more than I have to or whatever. Yeah.

372
00:29:58,130 --> 00:30:02,110
Yeah. And now I can just ping him via
Slack and I can, I don't even have to go

373
00:30:02,110 --> 00:30:06,930
into a UI or I don't have to have a
physical piece of paper. Yeah. So that's

374
00:30:06,930 --> 00:30:13,310
the thing that is really fascinating just
to see that the work that, especially

375
00:30:13,310 --> 00:30:17,590
from the work that's the foundational
work. And this is, I've been thinking

376
00:30:17,590 --> 00:30:22,810
about this a lot lately is the IE side of
me, the industrial engineering side of me.

377
00:30:22,890 --> 00:30:28,370
Yep. I've almost come back to that because
a lot of the work that I think about now

378
00:30:28,370 --> 00:30:34,410
is that foundational work. It's what are
the processes that are done everywhere?

379
00:30:35,030 --> 00:30:40,890
Supplier onboarding, invoicing, order
management, like those kinds of things.

380
00:30:40,890 --> 00:30:45,710
And it's interesting to get down to that
fundamental piece and try to figure out

381
00:30:45,710 --> 00:30:51,210
the right ways to help companies do that
better. Because when we talk to executives

382
00:30:51,210 --> 00:30:55,110
and you say, what are the outcomes
that you're being pressured to achieve?

383
00:30:55,830 --> 00:31:00,090
Dealing with margin compression. I'm
dealing with import-export costs.

384
00:31:00,150 --> 00:31:05,000
I'm dealing with working capital. Okay,
so let's talk about what's driving that.

385
00:31:05,013 --> 00:31:10,653
Well, what's preventing you from improving
inventory? Oh, well, we've got this

386
00:31:10,653 --> 00:31:15,713
manual process, or our documentation in
warehouses is terrible, and we don't know

387
00:31:15,713 --> 00:31:17,573
what's actually in the warehouse. Great.

388
00:31:17,573 --> 00:31:21,513
Now, how do you go fix that? Because
if you can fix that underlying process,

389
00:31:22,733 --> 00:31:26,353
that's where you can actually
alleviate the pressures that roll up

390
00:31:26,353 --> 00:31:30,093
and all of a sudden your value
creation accelerates. That's

391
00:31:30,093 --> 00:31:34,833
the part that's just a ton of fun because
we're not talking about ripping out

392
00:31:34,833 --> 00:31:39,053
SAP and completely reinventing your ERP.
We're talking about doing the work that

393
00:31:39,053 --> 00:31:42,793
you do every single day that's actually
holding you back from getting better.

394
00:31:42,793 --> 00:31:47,273
that's the part that I'm really geeking
out on and having so much fun doing yeah

395
00:31:47,273 --> 00:31:51,753
that's a perfect background
for that kind of work

396
00:31:51,753 --> 00:31:57,653
yeah yeah it's funny how things come come
around full circle you ask why is that

397
00:31:57,653 --> 00:32:04,293
three times minimum and maybe five or
some version to get down like like the

398
00:32:04,293 --> 00:32:09,573
weeds and then to yeah like modernize it
and then roll it back up yeah absolutely

399
00:32:09,573 --> 00:32:16,513
yeah Yeah, I would imagine
there's a lot of people like the

400
00:32:16,513 --> 00:32:21,633
learning curve or like that distilling
across industry is such a long process.

401
00:32:21,913 --> 00:32:25,953
So I would imagine everybody's going
through it at their own different pace.

402
00:32:25,953 --> 00:32:28,973
And there's like a not a
bottomless need for it.

403
00:32:28,973 --> 00:32:32,137
But I would imagine like today
that is the need. Exactly.

404
00:32:32,217 --> 00:32:38,477
Exactly. And that's going back to that
point too is that it's the high impact,

405
00:32:38,657 --> 00:32:43,977
high repetition kinds of things that we're
so busy doing them that we don't often

406
00:32:43,977 --> 00:32:48,377
stop to think, well, what if this was just
done differently? And what if I didn't?

407
00:32:48,557 --> 00:32:54,297
You don't like coming to my office? Well,
what if you didn't have to? Yeah. uh those

408
00:32:54,297 --> 00:33:01,137
were too too uh for far down in like
a minutiae level to be accessible to

409
00:33:01,137 --> 00:33:06,157
be solvable and now perhaps yeah now you
can and that should unlock all sorts of

410
00:33:06,157 --> 00:33:11,637
enterprise value all over the place yeah
yeah and it's you know you talk about kind

411
00:33:11,637 --> 00:33:15,957
of some of the elements from from your
side of the house and you know network

412
00:33:15,957 --> 00:33:20,657
optimization and Coupa and llamasoft
and being able to put things in the

413
00:33:20,657 --> 00:33:26,397
right places, but now it's saying, okay,
now how do we, how do we make sure it gets

414
00:33:26,397 --> 00:33:31,817
to the right plane, truck, or, or train?
You know, where are those kinds of things?

415
00:33:31,817 --> 00:33:35,097
Like, what are the process for
deciding on that? How far in advance?

416
00:33:35,297 --> 00:33:36,817
The questions we can ask,

417
00:33:36,817 --> 00:33:42,237
ask ourselves are more nuanced and more
expansive in terms of the opportunity.

418
00:33:43,897 --> 00:33:45,917
Yeah. These are exciting times.

419
00:33:45,917 --> 00:33:50,197
That's a good stuff, Patrick. Yeah. Goes
to show there's no There's no shortage

420
00:33:50,197 --> 00:33:55,497
of room for improvement and opportunity
and employment and contribution out there.

421
00:33:55,597 --> 00:34:00,677
Yeah, it's evolving, but certainly there's
definitely plenty of work to be done.

422
00:34:00,677 --> 00:34:04,757
There's plenty of supply
chains needing to learn and

423
00:34:04,757 --> 00:34:09,957
grow in advance because there's a great
book, and the concept is very simple, but

424
00:34:09,957 --> 00:34:14,797
what got you here won't get you there. And
so the success that many companies have

425
00:34:14,797 --> 00:34:19,897
put into building their programs or to
building their networks is very admirable.

426
00:34:20,317 --> 00:34:26,197
But in my experience and certainly at SCM
World, one of my favorite talking points

427
00:34:26,197 --> 00:34:31,717
from a decade ago is that the companies
that viewed themselves as most advanced

428
00:34:31,717 --> 00:34:37,097
in things like Omnichannel back 10 years
ago, they were also the ones that were

429
00:34:37,097 --> 00:34:40,717
investing most heavily. It wasn't
enough to get to a point of success.

430
00:34:40,717 --> 00:34:46,177
It's always the, I'm here and
I'm resetting what the floor is.

431
00:34:46,177 --> 00:34:51,277
I'm not necessarily looking at the,
great, I went from zero to one to two.

432
00:34:51,677 --> 00:34:55,177
You're perpetually the Amazon
mindset of what's day one.

433
00:34:55,517 --> 00:35:00,557
That's really a pervasive thought
process than in many leading companies.

434
00:35:01,117 --> 00:35:05,297
Raising the floor. I love it.
One of the ways they taught

435
00:35:05,297 --> 00:35:11,217
that to me in Strategic Coach that's a
program for entrepreneurs is like on the

436
00:35:11,217 --> 00:35:16,717
upside is your largest check. If you think
of like checks are the windfall for a

437
00:35:16,717 --> 00:35:21,797
project that you win and then raising your
minimum check or some version of that.

438
00:35:21,817 --> 00:35:26,117
And it is so good to do over time.
That's just checks and money.

439
00:35:26,117 --> 00:35:29,897
But if you just think of like
capabilities, performance, and just

440
00:35:29,897 --> 00:35:34,860
like, gosh, think of what you know now
and how powerful you can be and then say

441
00:35:34,860 --> 00:35:39,993
okay, if this is now the standard, what
growth is possible is always so powerful.

442
00:35:40,333 --> 00:35:46,573
Yeah. And it's also important too is that
we're not going to know all the answers.

443
00:35:46,793 --> 00:35:51,393
So you walk into a chief supply chain
officer with a real estate proposal.

444
00:35:51,393 --> 00:35:56,633
somebody else walks in with a
strategic growth initiative, we're

445
00:35:56,633 --> 00:36:01,133
going to get grilled on what we're doing,
why we're doing it, how it adds value.

446
00:36:01,693 --> 00:36:05,453
And we're not going to know those answers,
but it's about how do we know enough and

447
00:36:05,453 --> 00:36:09,213
how do we have confidence in the
experiences that we have so that we can

448
00:36:09,213 --> 00:36:15,433
talk to the solution. And I tell this all
the time to younger career professionals,

449
00:36:15,453 --> 00:36:19,773
undergrads, it's not necessarily about
knowing the answer. It's about proving

450
00:36:19,773 --> 00:36:23,173
that you can get to the answer and
knowing that you have the ability

451
00:36:23,173 --> 00:36:27,393
to think through it critically and you're
not going to get stopped by the first no.

452
00:36:28,333 --> 00:36:34,193
Yeah, that's the best. Yeah, that's
almost like Father Patrick right there.

453
00:36:34,193 --> 00:36:38,413
If you're like, okay, kids, this
is how you think about challenges.

454
00:36:38,973 --> 00:36:43,913
Yeah, it's funny because I've mentored
some variety of different people,

455
00:36:43,913 --> 00:36:47,473
different ages through the University
of Michigan, Arkansas, local here

456
00:36:47,473 --> 00:36:51,613
in Rhode Island, some friends that I've
just started off as mentor relationships

457
00:36:51,613 --> 00:36:56,933
and the consistency of that i think
is is really that people have a very

458
00:36:56,933 --> 00:37:01,213
unique story to tell individually and that
we all have our own backgrounds and we

459
00:37:01,213 --> 00:37:06,093
all have our own perspectives and that's
the stuff that gets to be really cool

460
00:37:06,093 --> 00:37:11,913
is when i'm asked for my opinion i need
to i need to come at it from that place

461
00:37:11,913 --> 00:37:16,533
of all of the experiences i have what that
raised floor looks like for me yeah and

462
00:37:16,533 --> 00:37:22,013
your your floor your ceiling are different
than mine my my experience isn't better

463
00:37:22,013 --> 00:37:25,853
or worse than yours but it's just being
confident in that perspective that being

464
00:37:25,853 --> 00:37:30,473
able to bring that to the conversation and
i think that's that's a tough thing in a

465
00:37:30,473 --> 00:37:37,373
very uncertain world yeah but it's it's
something that really it it's empowering

466
00:37:37,373 --> 00:37:44,153
when it hits when you own it yeah
that's the best yeah yeah well thank

467
00:37:44,153 --> 00:37:49,753
you Patrick. I appreciate you spending
time and so good to just get to know more

468
00:37:49,753 --> 00:37:55,513
of your journey. And I'm excited to see
you have more positive impact on people

469
00:37:55,513 --> 00:37:59,733
and see where your journey goes. Thank
you, Justin. It's a pleasure to connect.

470
00:37:59,753 --> 00:38:03,993
And again, for everybody watching,
listening, Justin was an A plus student.

471
00:38:03,993 --> 00:38:09,073
He always went above and beyond the
thoughtfulness you put into your answers

472
00:38:09,073 --> 00:38:13,333
and your responses and your engagement
with your peers was extremely notable. So

473
00:38:13,333 --> 00:38:19,853
thank you for that. I'm making up for high
school, so I'm late but worth the wait.

474
00:38:20,213 --> 00:38:22,613
Yeah. Excellent. There's
still time, right?

475
00:38:23,053 --> 00:38:27,513
Yes. Always. Thank you, Patrick.
Thanks, Justin. Be well. Yep. Bye-bye.
