Industrial Insights Podcast
Industrial Insights with Nick Biondolillo
Episode summary
Okay, welcome everybody. We're back at the Industrial Insights podcast. We have Nick Biondolillo of Cameo Consulting with us today. And Nick is a supply chain ninja would be the way I might categorize it. So Nick, thanks for being here today.
Full transcript
Justin Smith 00:01
Okay, welcome everybody. We're back at the Industrial Insights podcast. We have Nick Biondolillo of Cameo Consulting with us today. And Nick is a supply chain ninja would be the way I might categorize it. So Nick, thanks for being here today. I appreciate you spending your Friday morning with me and opening up all the problems people are having and how we can help them with it. So thank you for being here.
Nick Biondolillo 00:24
And yeah, of course. Thank you for having me on. Excited to share a little bit about myself and any way I could help.
Justin Smith 00:31
Yeah, so you're in Chicago and then fresh out of Booth, or maybe not fresh out of, but that was a good experience for you. I would imagine going spending the 19 to 22 era in school, perhaps.
Nick Biondolillo 00:46
Yeah, believe it or not. it was, it was great. It was hard though. I was still, working at the time. COVID hit, I had a full-time job. I was trying to go to school as well and had a toddler have two now, but my, my, my oldest was, I'll never forget this. My wife came to me and said, as we're starting orientation, Hey, I'm pregnant. So about a quarter of the way.
Justin Smith 01:15
Two orientations for you today. Yeah, you got two orientations.
Nick Biondolillo 01:18
What's that? I did exactly everything all at once. Right. so yeah, it was, it was great. Still in a fantasy football league with some of those guys. but it was, it was tough, man. They make you work for it.
Justin Smith 01:37
They do, and Booth has a reputation for rigor. So I wonder if that's true. It sounds like it is, perhaps.
Nick Biondolillo 01:44
Definitely a lot more analytical than I thought it would be. Yeah. Yeah, definitely. You know what they say? Bees get degrees in business school. But, you know, poured my effort into it and it was worthwhile. Learned a bunch.
Justin Smith 02:01
A's work for C's. I love all those ones. Those are so good. So when we think about like a supply chain, it's such a huge topic, right? Like there's a million different themes in supply chain. There's a million different specialties. And then...
Nick Biondolillo 02:04
Yeah.
Justin Smith 02:20
came to where you are today, you have had a variety of experiences between GE, CHEP, CH Robinson, even Avril Marsal, which I'm familiar with. And can you run us through a little bit of where you would consider it to have begun? Would you count the hospital experience as a supply chain related?
Nick Biondolillo 02:37
Yeah. Not really. that was an internship way back when I think really it was, the first major one was GE. I was a, co-op or kind of elongated internship, in the, industrial park where they're making appliances. And, especially kind of the second rotation there, the, the mentor I had went on bereavement.
Justin Smith 03:02
Okay?
Nick Biondolillo 03:09
And so I was pretty much responsible for the production of the dishwashers for three or four months as a 20 year old kid. What made it even more interesting too is they were revamping the plant to be more lean and Six Sigma oriented. So my assembly line was going away. And so everyone who kind of had a clue or had seniority would bid off of the jobs that were on this line.
Justin Smith 03:09
Okay. Wow.
Nick Biondolillo 03:36
Right. So it's kind of like a flux of new employees breaking down machinery, anything that you could imagine. so I was, and I was responsible for that daily production number. I think like they were going to demolish it in three or four months time. So they were building the new one. Right. And, yeah. So everyone was trying to.
Justin Smith 03:36
Okay? When you say going wet, what's that mean? Okay. Okay.
Nick Biondolillo 04:00
Like they didn't want to be the odd, it was musical chairs for the laborers, right? So it's like union jobs, they've set union jobs. So if you had seniority or a lot of bid points, you could bid on a different job, right? And so no one kind of wanted to be the last labor standing on the Titanic without a new job to get, right? So you can imagine people didn't really want to be on that line working it, right? And if they did, they were just kind of like clueless, right? So.
Justin Smith 04:17
Yeah.
Nick Biondolillo 04:29
It was, it kind of taught me that I prefer the math and the quant side of things. but it was great experience.
Justin Smith 04:35
Yeah. It's a good perspective to get. Yeah, from the inside. It's a good perspective to get from the inside to help clarify like where your talents might be best used.
Nick Biondolillo 04:40
What's that? Right. And just like, what gives you like stress or like how you want your career to be shaped? Right. So I quickly realized and I was still in school, right? So was like, you know what? I think I might, I liked moving around, but I'm like, I think a desk job would be better for me. It was pretty stressful being responsible for, you again, the daily production of all the dishwashers coming out of there. so that was interesting. I went to University of Florida from undergrad though, Industrial and Systems Engineering. It was when Tim Tebow was there. So I probably had, what's that?
Justin Smith 05:24
No way, I said we'd be paying that. You're a big fan, I imagine.
Nick Biondolillo 05:30
Huge, huge. Someone recently asked me who my favorite athlete was and I said him and I was ridiculed in the room, but I stand behind that.
Justin Smith 05:38
He's a big ray of sunshine doing good in the world. How can you not like him?
Nick Biondolillo 05:42
That and like athletic prowess, at least at UF was unmatched, right? Like he was a three time Heisman finalist, two time national champion. Can't, you can't compete. You can't knock that, you know, like that's good. like maybe it wasn't as as, typical as people or as throwing emotion wasn't what's word I'm looking for? Like as mechanical as they'd hoped, but he got it done.
Justin Smith 05:58
Yeah. Yeah.
Nick Biondolillo 06:11
anyway, I had a lot of fun there, probably too much fun was looking for roles around like supply chain consulting and was a little bit like striking out, but ultimately landed a nice job at a company called CHEP. If you haven't heard of them, they move, they, they sell pallets, right? So the next time you're in Costco, you're going to see a whole bunch. Yes. The blue pallets. Yeah. They're big rivalry, the blue versus the red.
Justin Smith 06:33
Blue ones, right?
Nick Biondolillo 06:38
At least when I was there, there's a black one that was plastic. That was kind of like the upstart and,
Justin Smith 06:45
I've talked with their head of real estate and then they have a big footprint in Southern California. I've seen some of their buildings. One of theirs is on the market now, so I'm a little familiar.
Nick Biondolillo 06:51
They're everywhere. They're everywhere. You'd be surprised. They do all the repairs of the pallets all over the, United States. Excuse me. And, yeah. So it was kind of sold as like, you're going to be this quantitative planning role, yada, yada, yada being as naive as I was. was like, that sounds perfect. And, logistics coordinator was the official title. And I was just kind of booking loads and learning freight and
Justin Smith 07:02
Yeah.
Nick Biondolillo 07:23
doing the grunt work, but it was, it was good. Cause I learned a lot about communication and there, you know, people were reactive in that role. And I try to take like a proactive approach and be like, if you haven't returned pallets in a few days, you probably got some, you know, starting. you know, built dashboards and Even did some like optimization that I learned in school where it's like, Hey, where's the best place to return these pallets too. So I kind of had like the solver and Excel and I'm kind of geeking out now, but I kind of built like this whole little optimization model and like, where should I return my pallets this week? Right. And, that helped gain me some notoriety or, or, you know, recognition within there and quickly ascended to transportation analyst where I was responsible for doing kind of the line hall. bidding, freight and working with vendors and negotiating and all that. Right. So not necessarily industrial engineering work, but again, just like kind of opened my door to all the freight side of things. I met my now wife there, probably a tangent, but I like to say I was like the only one at work who didn't talk to her. And I think that that's kind of helped me out very male dominated culture and supply chain.
Justin Smith 08:14
Okay. You Yes.
Nick Biondolillo 08:42
And, she actually got a job at craft Heinz. So we, moved up to Chicago. I was kind of already toying around the idea of pursuing an MBA and what better place for freight than Chicago. Right. So I'm like, you're more important than any palette was is what I like to say. And, moved up here with her without a job and quickly landed a role at CH Robinson as a supply chain engineer. I love my time there. Did a. went, it really was great. Cause I went back to doing what I studied in school, right? Where it's like, Hey, what's the best way to route a truck? can you convert a bunch of LTL shipments to truckload and then working in the pre-sales and with existing customers on, network design, which is, know, how I saw some of your posts and how we linked up. And so I was kind of like there, I was fortunate enough to be the one guy who had like the Lama soft license. And eventually more people got more. yeah, that's a, that's a throwback, but that was a modeling tool in the 15, 16, 17 for supply chain design and really dove head first into that tool and tried being a subject matter expert in that. Right. So, built my career in Robinson really around, Hey, having an act for techie things and would try to code things here and there. working with, yep. Working with their routing.
Justin Smith 09:38
nice. That's hot.
Nick Biondolillo 10:07
software and help them build a new one and then doing supply chain design with like 75 percent of my time.
Justin Smith 10:14
And what a great place to do it too, like with a powerhouse.
Nick Biondolillo 10:18
I know. And what's wonderful is, is, they had so many customers coming to them asking questions and the GMs or the brokers who were good at their job knew that, Hey, I don't just have to sell freight. could sell a bunch of other things, right? I can answer any questions. So I was cranking out models left and right. Like it was, it was great. I really learned that tool, really got to meet so many customers. had a quick and dirty way too, that they had developed where. They called it NA Lite for Network Analysis Lite. Shout out Ryan Bischoff. But they even had like a little map they would update in Excel and you could turn on and off locations. like did a whole bunch of those. It was great. Love my time there. Couldn't speak highly of the team. But.
Justin Smith 10:51
Yes. I remember the first time opening the tool up and being like. Okay, there is now a 900 more variables that I'm not familiar with that could be part of this model and being like, okay, let me take a moment and just like deal with this overwhelm. And then like, it's okay, once you figure out like what the main ones are and what you like really need. And those are all just like, you could use if you wanted to, it's not like you have to be a master of all 900 in order to like crank out something viable.
Nick Biondolillo 11:21
Yes. think what really helped me is having that background in industrial engineering and taking like operations research classes. Cause I knew under the hood, at least like, Hey, this is the objective function. This is what they're trying to do. All these tables are then putting in the constraints and variables. So I had that like concept or knowledge of it. Right. So like intuitively it made sense when I first opened the tool. I think really throughout my career where I try to bring value because there are.
Justin Smith 11:48
Yeah. Yeah. Love it.
Nick Biondolillo 12:12
countless other people who are better than me at coding and, and operations research, right? Like I can't compete with PhDs, but at least what I think I try to do and what I've learned at Robinson and then Alvarez and Marsal did a little bit of product work, but ultimately opened up my own firm and working with others is how to bridge the gap between the P and L and what you're modeling. Right. Great example is, excess and obsolete inventory, right? For a novice modeler, they might just cut it out of the model altogether because it might make it not run, right? Or it just kind of sits there. So what's the purpose? Well, the purpose is that someone might have to write down inventory, right? Or if you take it out, you might ship something off into a location that doesn't have that.
Justin Smith 13:05
now.
Nick Biondolillo 13:10
that space for it, you know? So things like that, understanding working. Go ahead.
Justin Smith 13:13
I love, I love the, yeah, I just love the. the visual that sometimes you see in presentations, which is like the problem, how you help. And then ultimately you have the P and L on one side and then you're like, here's how the problem might help fits into this part. like inventory being a perfect example of it. And I feel like so many people can't tie that together. And if you can, like that speaks the language of the executive who needs the help and who is going to hire you for your project.
Nick Biondolillo 13:32
Right. Right. And it takes a while to get to that level, right? Like, if I optimize my network, what does my working capital impact look like? Right. And that doesn't even hit EBITDA. That's just like a slow reduction of inventory, you know, or what, level of safety stock do I need? so being able to tie that all together, at least is where I try to play and, whether it's myself or subcontracting through a few other firms, it's, you know, trying to help middle market companies, executives, operating partners solve their problems. It doesn't end. To your point as an engineer, I just try to approach the supply chain holistically. I've done a recent project where just look just at transportation. A client had come to us and said, Hey, what if I wanted to have my own trucks? Where can I deploy those? And it's like,
Justin Smith 14:45
I love those kinds of questions. Yes. I love those kinds of what if questions. Like I'm thinking about doing this. I have a feeling there's a play there. I can't get my arms around the analysis.
Nick Biondolillo 14:47
What's up? Mm-hmm. Yeah, this one was even like the owner of the company who's 10 steps removed. The theory was that he had started as a, as a trucker or he had hauled freight when it's teens and he wanted to get back in the business. At least, that was a working theory. And we're like, this doesn't make any sense. But I, looked at it and from my Robinson days, back then we had some guys who had developed like a lane pairing tool. Right? So it's like,
Justin Smith 15:14
Okay. Yes.
Nick Biondolillo 15:28
I got an outbound, I got an inbound. Well, isn't that great for finding your own truck to do it, you know? And identified really short haul lanes where it made sense. And those lane pairing ones where it made a lot of sense where it's like, you have enough volume going back and forth that this could work. Right. And, you know, help them execute that as well. So that was really cool. Ended up even bidding on trailers through Richie Brothers, right? So a little bit of. I'm happy to help in any way, right? Yeah, so that mean not just doing the analysis, but actually diving into the execution side as well if the infrastructure is needed.
Justin Smith 16:01
Yeah. Well, isn't that the whole bridge consulting and implementation where you're like, hey, I'm not making an impact or like, that you don't, but like the extent of your impact is limited to the execution part. And so like to the extent like you can play in there and help like solve the next problem, which is now I know what I need to do. how.
Nick Biondolillo 16:14
Right.
Justin Smith 16:36
And to be able to extend into that, I gotta imagine, I love that. Yeah, that's extra value.
Nick Biondolillo 16:42
Yeah. So I will say during my time at Alvarez and Marsal and they're a phenomenal, phenomenal organization. would say world-class and understanding the impact and tying everything back to EBITDA and really just providing clear, concise answers to their clients. One of a kind, different, different class. Like it really opened my eyes to like how good people could be at this stuff and really helped me step my game up. one thing I know, what's that?
Justin Smith 17:10
I love it because they've been a mystery to me sometimes where I've seen some of that and then I've seen them like actually in the real estate market, like with an asset or on a project and then being like, I wasn't, yeah, I never really knew like where they played. It feels like, yeah, yeah.
Nick Biondolillo 17:26
They've got a whole bunch of different. Yeah. So they've got a, capital division where I think they're, they're running companies or making investments. was part of the private equity performance group though. So think a, an operating partner comes to us and says, you know, I may, have this investment thesis. I thought that there were synergies here and here. they're not being realized why. Right. And so. A lot of that comes down to operational excellence and improving, right? margin. And, that's where we would dive in there. Right? So again, they, they did a lot of the execution stuff as well too. One thing I think for consultants across the board, those, you make these shiny slides, you have all your analysis, you read out to the executive level and you're like, okay, here you go. And then like 12 months later, the problem is persisting because you got to teach your man to fish, so to speak. Right. So at least that's how I try to differentiate myself a little bit. Aside for cutting out the middle man and everyone who's kind of kind of take a bite out of the, the fee. but it's like, I try to at least give the tools back. Right. So it's like, Hey, when I go, here's how I did this.
Justin Smith 18:41
Yes.
Nick Biondolillo 18:51
Here's the buttons you got to click. If I got a code in Excel macro or whatever. and here's how to make this sustainable. So you can do your own network model, right? some of the network modeling stuff, even I'll, you know, say I made this model, but if you want to work with the software company, we'll ship it into your environment and you can run it quarterly. Cause I don't want to do it. I'd rather you refer me to someone in your network than me have to come back and work for you over and over and over. Right.
Justin Smith 19:04
Yeah.
Nick Biondolillo 19:21
Doesn't seem fair.
Justin Smith 19:21
and a model needs to be updated is now it's damn near real time, I feel like.
Nick Biondolillo 19:28
Right. Right. Yeah. I think that is, especially with AI, right. Being able to pull in information and people who have a decent idea on how to code can now like do a lot of that ETL work or set up a, data warehouse, right. And be able to do that plumbing that didn't exist. Like it existed, but it required teams of people five years ago. Now it's like some, could probably hire one person and get it done in three weeks. It's crazy.
Justin Smith 20:00
Yeah, I can only imagine how the last week, the last month, the last year of technology innovation will impact you as you think of like how you can better help people and like help people build things and like help people make improvements. It's wild. I can't imagine you're pretty excited or get a lot of energy out of seeing like a lot of these models come out.
Nick Biondolillo 20:29
There was a beer I used to drink where I think it was called, I'm so excited. I'm so scared. And that's kind of how I feel about AI, right? Cause soon it's just going to be like, we're just going to do it. or at least that's my dystopian tinfoil hat version. you do, you do. Yeah. Yeah. but the way it speeds up analysis and just kind of like,
Justin Smith 20:33
Hahaha Yes. You gotta have both hats on just depending on... Yeah, yeah.
Nick Biondolillo 20:55
the copywriting for slides. still review everything I put out there, but, um, just allowing for like the framework of things. And even recently it was like, Oh, I wonder if I can make a tool and push it out there. So a little shameless plug. If you go to a cameo consulting dot stream lit dot app, I've got a LinkedIn posts. If you want to navigate through LinkedIn and find it that way, we did a center of gravity where I had developed some script over time that helped do it. I'm like, I wonder how quickly I could just put this online. And with the help of one other guy, cause I'm currently working on an engagement now, I didn't have too much time and he's a developer. So he's seen it. I mean, he had it up in a day or two and to like, we spent a week testing it and it's very, very lean and mean, and it's not anything crazy, right? It's almost more for marketing, what have you, but I mean, if you're an econ player and you're trying to figure out where to put a warehouse, this'll tell you, right? Like you load up all your customer demand and where they're located and it'll give you the center of gravity, right? And I think two or three years ago, people were charging 10 to 30 grand for this, right? Yeah. And now it's like, well, if at least you want to know the first three, it's there for you for free.
Justin Smith 21:51
Yeah. Yeah, weeks and months. Yeah, I feel the same way. I had to do something very similar recently and then it was like how far you can get just off like a first pass or first couple of passes. Like it should elevate everybody's game.
Nick Biondolillo 22:34
You feel like, uh, and this is going off on a little crazy tangent. There's a book called like thinking fast and slow by Daniel Kahneman. Everyone's probably heard of it. I think only 7 % of people who have actually finished it. I'm one of the 93%. I think I got about halfway through. Um, but in the, in the beginning parts, he talks about achieving flow and that's like something that your brain kind of just.
Justin Smith 22:43
Yep. Yes.
Nick Biondolillo 23:01
ends up like locked in, you're enjoying it. And that's when you get the most efficient work. I feel like AI almost like induces flow because you're just getting so much pro progress so fast where it's like, instead of working on something for 15 minutes, an hour and getting, you know, two steps in. Now you've put that hour, your 20 steps, you want to keep going. Right. And
Justin Smith 23:06
Yep.
Nick Biondolillo 23:25
I at least I feel like I achieve flow working with these apps sometimes, especially in the coding arena, the whole vibe coding thing. I think that's what it is. It's like, my gosh, people have flow and something they've never had before.
Justin Smith 23:32
Yeah. You get the reward of the progress and the gratification so fast. Why wouldn't you want more if you're trying to get to your goal or to the end or to progress or to whatever that means? It's, yeah, no waiting for it. Or at least it's not perfect or anything, but I totally dig that.
Nick Biondolillo 23:59
Yeah.
Justin Smith 24:01
So then now you get to figure out how to deploy this help in people. yeah, so, yeah. no, just like, fun to think of like making the tool is awesome. It's like a great starter pack for people that then need like any network design and optimization work.
Nick Biondolillo 24:08
Right, yeah. And I mean, I'm sorry, can you go ahead?
Justin Smith 24:26
I was a little surprised with some of the like revenue management stuff. Is that something that's in your repertoire a little bit or that you had a project on?
Nick Biondolillo 24:33
Little bit, little bit. When I, to be honest, when I started the website, I probably need to update it. done some skew rationalization and really like customer rationalization for a few clients. We'll circle back to that because that's a really cool, way to use optimization in that piece or that example. But, there are a few, that's the power of booth, right? there are a few people who either are looking for work or have a job, but
Justin Smith 24:46
Yeah.
Nick Biondolillo 25:02
aren't really fulfilled where it's like, you know, I know they're experts in that and I will try to link people up with those people who have kind of told me, yes, I would be happy to do a project if you sell one. So typically stay away from it. But if someone were to ever approach me and say they need it, at least put them in touch with the right people or subcontract through that kind of stuff. Did one with a intermodal company with about 1200 asset units and they were kind of just like shipping their stuff willy-nilly all over, right? Like they had different markets, but they didn't really have a way to balance it. So actually use network optimization and that lane pairing tool together, right? First made all the different pairs, had assumptions on, you know, if it's going west, it's got to come east. Transit times probably about the same. We're at a high level view, right? But really like, if you think of like an airline company, how do you, how do you pair?
Justin Smith 25:33
Okay. Okay.
Nick Biondolillo 26:02
The freight, right? So made a matrix of all of those and then ran an optimization on top of it to say, what's the best margin lanes. I also allowed for deadheads to come back to, right? So it's like, if it's really high margin, right? And, they didn't end up going with it because it cut their revenue and, and a third and their trailer pool by like a half. And they were more like trying to get growth, but, they were losing money and this made them, you know,
Justin Smith 26:17
and maybe with them.
Nick Biondolillo 26:31
I think it saved them like if they would follow it, I think that they would improve like $2 million a quarter or something insane like that. They'd have to do the, the Southwest strategy and shrink their fleet and really focus on what lanes they need. Right. But that was a super fun project where it kind of looking at something that you hadn't thought would fit in a network design or optimization.
Justin Smith 26:31
Hahaha it'll be like if I mesh these tools together, this will get the insight that we need that they're missing, that like you have from your experience and from your like ability to work them together.
Nick Biondolillo 27:08
Yeah. Yeah. It's, it's, mean, I'm always kind of making little tools or trying to help out. We had one that, it's like a CRM for three PLs that we did for a client. And so,
Justin Smith 27:23
I was game, Nick, of how long can we go before saying 3PL? And so we made it. We made it 27 minutes. So I'm glad we got it out of the way. can AI and 3PL, we've now hit the high notes.
Nick Biondolillo 27:28
Yeah, there you go. Yeah. Yeah. Yeah. Yeah, we need a bingo card. I probably got a few more that we can get to, but yeah. in the three PL space though, we had a client who was, who had like a decentralized kind of methodology where all the GMs could kind of quote, opportunities. And, a lot of those guys were just putting their finger in there and thinking of the local market and saying, I can get 50 bucks a ballot a month. Right. And it's like, well,
Justin Smith 27:45
Yes. Okay?
Nick Biondolillo 28:11
What's your contribution margin on that? Like, is this actually, what's your profit on it? And I, know, this may be a little silly, if you think a contribution margin, right? Like that should, if you have a full warehouse really be the driving factor. And is this a new client or not? Right. Excuse me. Or even not, right? Like, what's that? Right.
Justin Smith 28:32
That's the hardest part. That's the hardest part sometimes. Yeah, like a turning away unprofitable business. Cause you're like, it's, it's right here. We can win it. I thought we're here to win. And you're like, we were, now we're here to win things that like are accretive to the business and having to turn things away. Yeah.
Nick Biondolillo 28:52
Yeah. Yeah. And even if you're empty, right? Like people will say, it takes space. Well, it's got to at least have a positive contribution margin or else you're digging yourself into even greater hole. If you don't even cover your variable costs. Right. so it was like half form where they fill out all the specs and then half Excel automation where it then took the number of employees it would need to services, the space.
Justin Smith 29:07
Yeah.
Nick Biondolillo 29:22
You name it. And we modeled every variable and fixed costs down to like the lowest common denominator, whether it be square foot palette, did a whole cost build up and this allowed a cost plus model, so to speak. So it's like, Hey, this is actually what it costs you. If this person needs 8 % and then you need to take another 4%, well, here's that 12 or 13 % that you should end up pricing this at, right? And then, you know, building out from there. So It was like half CRM, half, managerial accounting tool for three PLs. so the network design thing was at least kind of like a POC for us too, where it's like, how many little tools can we put out there in the world for people to, to try to use with this AI piece too, right? yeah, really interesting times.
Justin Smith 30:11
Yeah. I love that one because that's the tool going back to pricing and margin and like a contribution that you could totally see how that flows through the organization and how they can keep building with it and then change their mindset to then start thinking like this Excel sheet, To change how they operate and how they train new people. I love that. That's such a great way of like, this is the value.
Nick Biondolillo 30:36
Mm-hmm.
Justin Smith 30:45
like like yeah
Nick Biondolillo 30:46
Yeah, here's the profitability of every customer, right? Down to the forklift driver, down to any way you want to slice it, right? So you know on that pallet, how much of this is going to the labor, overhead, et cetera, right? So at least you know the bottom limit that you can price something, right? sophisticated 3BLs can certainly do it. And maybe I just don't have a grasp on VMSs, but I feel like they're more in like the weeds of it, right? Like the operational efficiency of it and less on like the opportunity pricing element of it. I could be wrong, but
Justin Smith 31:23
Yeah, yeah, I'm not sure I would know. But yeah, that's a good question. Just thinking through like, tying the financials back to the operations, how much do they get back to profitability versus just like accounting for the quantity of things?
Nick Biondolillo 31:29
Mm-hmm. Mm-hmm. Right. Right.
Justin Smith 31:44
I love it. So we got intermodal work, some 3PL work, we got network design. You had this example, I think of paring down warehouses in one of your consumer goods assignments that you worked on. And for me, seeing warehouses go from... 13 down to five, I was like, it's so wild to imagine like when that happens, what that actually looks like in an organization of like, we have people in 13 warehouses and we have just like our usual known way of doing things. And it takes a lot of gumption for executives to like get that it makes sense, but then to actually like craft the roadmap and walk the path and exit all these buildings. And for me, of course, in the real estate business, I always think of like, how are you gonna exit the building? You got a long contract or you own it, is the market in the trough or at the peak? Are we in recovery mode like we are now? Can you sublease it? Are you gonna write off millions of bucks the day you put it on the market? And how's that affect your financials for this fiscal year? And just everything that is like the real estate arm of it, just cause that's the place that I play. So that's an interesting one that... be curious to see how that all shakes out someday.
Nick Biondolillo 33:04
Yeah, that example thankfully was, I mean, not thankfully, it hurts anytime you rationalize your network. That was more like contracted 3PL locations, right? So hopefully no one really lost their job over it. But I've worked on stuff where it's like, to your point, yeah, we got to get down to, we got to get down to three warehouses. How many do you have now? 12. Okay. Well, do you have an exit clause in any of your leases? No.
Justin Smith 33:16
Okay.
Nick Biondolillo 33:34
Okay. What about a real ad option? No. is it accelerated? Yes. Well, it's like, well, you know, you're going to have to pay. we hadn't thought of that. So that, that all comes back to any time I do a consolidation or rationalization, you have to make a pro forma for the next 12 months and say, okay, yeah, you're EBITDA long-term is going to, yeah, it's going to be great. But over the next 12 months, your, cashflow is not going to be looking that good, or you're going to have to take a two, three, $4 million hit, right? So, and then you have to think about service level as well. That's the big trade off too. especially if you, if you're shipping parcel, I want to close my, I want to close my East coast warehouse. Okay. Well you're going to be shipping everything from Reno, Nevada to New York now. So your, your customers better expect a, six day transit or five day transit instead of, of two. Right. So there's a lot of intangibles, right. And the incremental cost, if they're on, if they're on the hook for the freight, right. if that's already a dicey relationship, now you got to pay a thousand more bucks a shipment every time you want to want to order. Right. So there's a lot of intangibles that when you put it in the P and L, you really got to, that's gotta be an outsized number, cause there's some stuff that You can't quantify that will definitely weigh on that, right? So is a $500,000 or a million dollar hit worth, worth going through that. And as we kind of started talking about my, my favorite thing, the excess and obsolete inventory that's probably sitting in there, you don't want to ship it. Do like it. You could, you could kick that can down the road if you want, but that's another write off element. Right? Like why would you ship obsolete inventory? You could. The only reason you would do it is to avoid writing it off.
Justin Smith 35:41
You just need to have a warehouse sale. Yeah, have everybody show up Saturdays at 2 p.m. and see what they're interested in paying 50 % for. Yeah.
Nick Biondolillo 35:50
Right, right exactly. Or the food companies at least, hopefully they give it to like a food pantry or something.
Justin Smith 35:58
Yeah, you know it's funny when you think of closing down one and having like your service levels change that So much of that is also based on customer expectations and like using shipping as an example of like you want it today You want it next hour all the way to the opposite? Which is like I'm willing to wait for a day or two or three or five I don't want to pay for faster or like it's not something I actually need I'm not gonna take faster just because it's available so it has been funny to see like consumer sentiment change and then add that into the rationalization or into like your analysis of how long is that consumer sentiment change good for versus like the impact of the decision that you're making and how long that's good for. can, gosh, it's so tough to juggle it all.
Nick Biondolillo 36:55
It is, it is. So I always put the service levels, you know, as part of the analysis, but gosh, you're, you're so right about the, the consumer expectations. Cause when I was at Robinson, that was when I feel like Amazon was really in its heyday in terms of like, which is six presence. Obviously they still are, but don't get as much publicity. And, I would always have to tell clients like, have to remember you are not Amazon. nor are your customers buying from Amazon, right? Like you make a industrial car part, right? You don't, I mean, maybe that's a bad example, right? But someone making kegs or widgets or what have you, right? Like you don't need to deliver same day or one day out, right? Like you don't have to guarantee two day service. you could, but it makes your life that. here's how much it costs now. And they're like, my gosh. It's like, there's always a trade off.
Justin Smith 38:01
It's good to know that's happening out there. That doesn't mean you have to be doing it. It's like a parenting lesson right there. Yeah.
Nick Biondolillo 38:07
Mm, it really is, right?
Justin Smith 38:13
it. You have for people wondering can Nick help me? I'm not sure. You have this assessment is that how that works for getting people to be more familiar with the Nick and Nick more familiar with people's issues to figure out like is there a fit? Is there a project? Is there an impact that could be made? How's that work?
Nick Biondolillo 38:37
Yeah, great question. I would say any consulting firm that you reach out to, unless you are very, very specific in your needs, they typically will come in and do an assessment of some sort, myself included, right? First and foremost, it's to get the size of the prize, understand what you're working with, right? And not get tripped up on something down the road later, right? You don't want to... jump into and I'll use procurement as an example. You don't want to jump into a procurement event and not know what the savings are going to be, if any. Right. So typically there isn't that assessment phase where you do benchmarking, quantitative, qualitative understanding of the business. Right. So we start with that, you know, some folks know exactly what they want and you know, roll with the punches if something changes thereafter. But yes, I would say, and that's not any firm, I would say if you do reach out to a firm and they don't offer an assessment, it may seem like you're getting a deal that's too good to be true. Um, and that's likely the case, right? Cause someone who doesn't want to understand the baseline of your business, uh, is a red flag, at least in my, in my view.
Justin Smith 39:54
Yeah, it's funny to balance like the need to for data on one hand versus like going there and meeting the people and seeing the operation and like getting a whole like well-rounded insight into what's really going on.
Nick Biondolillo 40:10
Yeah. Yeah. Anytime someone wants to do a warehouse assessment without doing the warehouse tour, it's like, stop, stop that conversation right there. got to, some things you got to look and feel and touch and, understand a little bit better.
Justin Smith 40:22
it it's the best being there and just like that. That's the true understanding, no doubt. Or maybe not true, but just like it's a perspective that's powerful.
Nick Biondolillo 40:37
Yeah. And sometimes it's little things. Uh, this sounds silly, but way back in school, I had like a senior design project with an aerospace company and they were getting a lot of, um, defects on their chips that they were making. think it went into like a, uh, airline panel or something like that. And, uh, they had no idea why or how. And so we went there and looked at it. And essentially they were transporting them in boxes or trays and they were just like rattling around. And we found a company that cut little foam styrofoam things out and baking trays. And we're like, I mean, that is something that is so simple, right? Here, test this out with one. Here's a baking tray with the baking sheets and we cut the foam for them. Defects went down to like.
Justin Smith 41:19
Okay?
Nick Biondolillo 41:34
They have less than 1%. And we're like, here you go. Right. So you would have never, ever, ever thought of that unless you're there touring the facility. Right. And it's such a low tech, um, way to solve a problem. But again, uh, as much as I love analysis and technology, sometimes just being there, seeing things that's, that's how you dive in and solve the problems.
Justin Smith 42:02
Yeah, and you have some fractional executive experience speaking of solving problems. Is that something that's still a part of the business with the Blue Current? Is that or not so much?
Nick Biondolillo 42:17
yeah, not so much. I, that's more me helping out kind of the local community. if there's like a small medium sized business, you need someone to step in and like a somewhat part time. that's kind of how I try to help out at least. I don't want to say I do free work every so often. If, if someone knows me, you know, I try to help out and like assess the situation or.
Justin Smith 42:31
Yeah.
Nick Biondolillo 42:47
code a little thing, help my son's school for a little bit. But yeah.
Justin Smith 42:48
Advice, mentorship, yeah.
Nick Biondolillo 42:54
Yeah, that's kind of what makes the world go around. Takes a village and it's not just with the kids.
Justin Smith 43:00
Yes. dude, I love saying that. Say that in your next team meeting. Yeah. If we're thinking back from zooming out from Nick and his experience in helping people and consulting and zooming out into like the industry, the trends and the near future, what's on your mind in terms of like
Nick Biondolillo 43:06
Yeah, no, always.
Justin Smith 43:28
problems people are having, things that are exciting, that are changing, problems you're seeing that are being solved, or just, it's fun sometimes to just like connect on that part, just knowing like things do move fast, you see stuff that other people don't.
Nick Biondolillo 43:33
Yeah, great question. I will say that and I'll answer it with a question. from a transportation space, there is some rumblings that the market has flipped. And so we were advising clients to run bids. If we found savings, some did, some didn't. I think those savings are possibly eroded and all of a sudden people are going to wake up who don't have contracted rates on freight lanes. They're going to wish that they did because buying spot may not work anymore. Um, you'll see that on the freight waves and DAT started to post about it a little bit. Um, But I would love to know what your take on the warehouse commercial real estate market is looking like because of her. starting to tighten up a little bit too in terms of pricing.
Justin Smith 44:33
Yeah, that's a great way to connect it to the whole freight pricing and then the real estate pricing and just thinking through of like how correlated are they, which one happens before the other, like where can you draw meaning from that? Like that is something like I continue to like think about and try and like bring new insights from and then the... is like half of it is the local story which is like in Southern California versus what I say is like the Midwest or like the coasts versus the Midwest are like two different dichotomies so as usual it's so hard to give a blanket statement where like the 800 pound
Nick Biondolillo 45:07
Mm.
Justin Smith 45:28
insight and the most available data and perspective is Prologis. They are like forecasting this, like you mentioned, in the real estate world which is like this amount of supply that's being built has gone down to like a historic low, which is the backstop of the supply side of the equation. And so with demand like trickling and the trickle getting a bigger, it won't take too long before you've worked through the last of the available inventory. But before builders can build the next like a generation of inventory. So they are foreshadowing that. tightening and like a rate recovery. So it's so funny to hold that in one of your brain cells and then look out the window in your local market and realize like things are still pretty soft and like they are forecasting like 12 months from now or 18 months from now. And it used to be 16, six months. Now it's 12. And like the amount of work that needs to be done just on like a deal by deal basis for it to get to that, uh, that
Nick Biondolillo 46:25
you
Justin Smith 46:40
place seems hard to imagine, but so did COVID. And COVID from a sense of like, what did that do to the market and how fast did the market turn upside down? To use your analogy from there being multiple buildings for one tenant to there being multiple tenants for one building. And then to watch the behavior of everyone in the market literally flip where like, you were bidding against yourself and you were playing like tactics and had mechanics that were the opposite of what like you knew for the last 20 years to be the truth and the way that things worked. And so that just made me more open-minded to like, we may not be able to see that acceleration on the timeline that is being foreshadowed, but we have seen that. acceleration in the past. So what would need to happen for that acceleration to happen on both the supply and the demand side of the equation? That's how I've come to think about it now. And so how much would demand need to accelerate while Supplies diminishing at the same time for that to be like palpable and to be like a near term and so how many New demand signals do we need or how many consecutive ones do we need before that's a reality? That's like what I'm looking at or like how I tend to think about it now and There's not enough yet, but it's funny. We're like two away. So it's good to know like it's on the horizon and as brokers like your brokerage book of business only is half related to this. So it's important for clients for sure. So when you think take your self-interest hat off and focus on what your clients need and how does that affect them is
Nick Biondolillo 48:20
Right.
Justin Smith 48:47
It's so easy to say, therefore lock in your contract now, much like you might say with your freight. But is the environment right with that operation? Or did your consultant on the other side of the coast tell you that that's a good move while Justin's telling you like the window's closing? It's so funny to think about that. And then... part of the diatribe is it takes two to tango so it does the landlord knowing what we just talked about would they lock in a new contract with you and it is that good for them they'd like to see the acceleration as I would if I were the lamb
Nick Biondolillo 49:31
Right.
Justin Smith 49:35
So it's always funny to then balance both self interests and the cycle and then think through like, so how are we going to bring this together? Cause it does have to end up, it's gotta work for everybody. So it's a lot to factor in, but that's half the fun.
Nick Biondolillo 49:53
Yeah, I took a class at booth on negotiations and one of them, we played the role of you. And I was like, wow, that was hard. You've really got to focus on a win-win. So it makes a lot of sense.
Justin Smith 50:07
Yeah, you can't. But that's why we need people like Nick helping us. And that's why that all helps like round out the perspective for executives to be able to then take the real estate, the operations and the financials and then have those three legs of the stool all put a balanced stool together that you can sit on.
Nick Biondolillo 50:28
Well, thank you. I appreciate that.
Justin Smith 50:30
Yeah, no doubt. Cool, so that's interesting, thinking about freight. Yeah, and freight waves and like paying attention to that and how it like fits into the...
Nick Biondolillo 50:43
A lot of moving pieces there. There's the labor market data centers. think we'll know in six months if that's a real deal or a red herring. I mean, they're talking about putting them in space. So who knows? stocks are getting whacked by even AI is it's starting to say slow down, but we'll see a lot of unknowns and how it'll play out. at least for now, the, I think everyone's looking at tender, load acceptance and rejections and Rejections are starting to go through the roof, at least for brokers are feeling a squeeze for sure. Now, is that just a peak or long-term? We'll find out if I knew. If I could forecast the market, I don't think I'd be doing this.
Justin Smith 51:27
Tell me about rejections for the novice that doesn't know what that is and what that means and what to take from them.
Nick Biondolillo 51:34
Sure. in, in very simple terms, and I'll even take a step back. Freight is, a very unique market where you can have a contract contracted rate, or you can buy spot, which is you just go out and try to procure freight that day. Right. freight is super unique that you can try to put guard rails on and, and what have you on a contract, but you can call up the company that you've, contracted to haul freight and send them a load, which is like an order to move the freight and they can simply tell you, no, even contract be damned. Excuse my language, but, so that is called a tender rejection or you can tender it to them and they can accept it. Right. So rejections are really starting to go through the roof. and software called TMSs, transportation management systems capture your on time performance, your tender rate acceptance or rejectance. There's something even because this happened so often, there's something called a waterfall where you've got your first carrier, your second carrier, your third. So a lot of the analytics and bigger companies, they look at, yeah, you might have the best rate, but you're not accepting anything. So get, this guy out of the waterfall, right? It's something you hear.
Justin Smith 52:51
Yes.
Nick Biondolillo 53:04
So you're the, think sonar and freight waves have published something that they're really starting to see rejections go up to a, two or three year high. Don't quote me on that, but it's definitely, substantial pre COVID. was the number was still probably double what it is today, but after COVID, and I think it's suppressed demand.
Justin Smith 53:26
Okay.
Nick Biondolillo 53:33
as well as some regulations around, and I'm no, by no means an expert at this. This kind of is very in the minutiae, but non domicile, CDL, which means you may not have to even, work or live here to, to haul a truck. Right. So a bunch of supply flooded the market. Demand is low. rates have been repressed for quite some time. and we're starting to finally see an upswing.
Justin Smith 54:05
Yeah, just what everyone needs, more cost.
Nick Biondolillo 54:09
Exactly. think a lot of it will be, unfortunately, we're going to eat that, the consumer. Because if you get a four or five percent increase on transportation, right, what does that translate to on a $15 shirt? Right. Someone's probably just going to end up raising the price, you know, one or two percent and call it a day. But and we'll you know, we will feel it. unfortunately, not necessarily the companies, but you know, it's life, I guess.
Justin Smith 54:43
It tells you your network optimization business is going to be doing okay for a little while.
Nick Biondolillo 54:48
I certainly hope so. Until the machines do it.
Justin Smith 54:52
Yeah, well cool. I love it. I think that's a great place to put a pin in it, Nick. And we went places I didn't imagine. I learned things that surprised me and I really appreciate your depth and breadth of experience and your ability to highlight the places you've been playing in the space. And yeah, look forward to brainstorming some projects together.
Nick Biondolillo 55:17
Yeah, I would love that. Thank you so much for having me on. I've got, are you a size large? I've got one extra shirt I could send you from the, gift rotation if you'd want it.
Justin Smith 55:27
Yeah, I am. I'm an aspiring medium, but I would say large is the reality. Yeah.
Nick Biondolillo 55:33
This will make you feel good. They run a little big then. Send me your address, I'll mail you one. Yeah. Awesome, thank you again for having me on.
Justin Smith 55:37
Love it. Happy to. Cool. Yeah, you're the man, We'll catch you later.
Nick Biondolillo 55:47
No, you're the man. Thank you. Take care.
Justin Smith 55:51
Okay, bye bye.