Latest episode · October 15, 2026
Growing a Top Performing Industrial Brokerage Team in New Jersey
Troy Wisse · Lee & Associates - WBE
Troy Wisse, Partner at Lee & Associates - WBE, joins Justin Smith to discuss growing an industrial brokerage team in Northern New Jersey, developing the next generation of brokers, and serving clients through the Lee platform. His path from intern to partner provides the foundation for a conversation about leadership, learning, and team growth. They discuss earning a mentor, mentoring the next broker, balancing landlord and tenant representation, the differences Troy is seeing between Class A and Class B leasing, and how local knowledge supports clients across the Lee network. The conversation also covers practical uses of AI and a short, relevant reason for a prospect to return a call.