Latest episode · October 16, 2026
Inside the NorCal Industrial Growth Engine
Craig Hagglund, SIOR · Lee & Associates Oakland
Craig Hagglund, SIOR, has worked the I-880 corridor since 1989. He helped open Lee & Associates' first Northern California office in Pleasanton in 1993, then opened the Oakland office, which just turned 20. Today he co-runs it as Managing Principal. We talk about getting locked out of the old office and working from their cars to start Lee up north, how Craig and Chris Schofield split the work running Oakland, and how he wins business without the big pitch. Craig explains why a new building with 4,000 amps of power gets a $2.00/SF/month NNN rent while an older Hayward building still trades near $1.10/SF/month NNN, why Fremont may be the hottest market in the country right now, and what renewing tenants should expect. We also get into how he invests after 37 years, the deal that fought the riptide, and clients running lease drafts through ChatGPT.